Partial-CMO for Multi-state Spa (Partial Chief ...

Position: Partial-CMO for Multi-state Spa (Partial - Chief Marketing Officer)Location: U.S.-based, ideally in New York City or Miami.Commitment: Part-time (approximately 20 hours/week). Potential for full-time executive role.Total Potential Monthly Compensation: $13,000· Base Fee: $5,000 per month· Performance Bonuses (See details below): Up to $8,000 per monthImportant note: Please do not apply for the role if you do not have 5+ years experience (over the past decade) in the beauty service, wellness service, or fitness service industry.About UsSilver Mirror Facial Bar is a cutting-edge skincare spa with 9 facial bars across NYC, DC, and Miami. We are looking for a data-driven, technically skilled, and creative marketing expert with a proven track record of scaling 4-wall service businesses in industries like beauty or fitness.Key Challenges For Role:Increase New Guest Attendance: Drive traffic and generate new customer visits across all locations.Lower Acquisition Costs (CAC): Refine ad spend efficiency and improve cost-effectiveness across all paid media channels.Fix Conversion Issues: Address key challenges such as cart drop-offs, booking flow inefficiencies, and other barriers to purchase.Test & Refine Creative Performance: Consistently run A/B tests on creative elements—including copy, visuals, and video—Deep Dive Audit and Assessment of Advertising: Use best practices across platforms like Google Ads, Meta Ads, TikTok Ads, and Yelp Ads.Leverage Hyper-Local Advertising: Identify and implement innovative, localized advertising technologies to amplify our footprint in specific markets.Drive Membership Growth & Retention: Convert non-members to members, increase return visits from non-member guests, and re-engage guests who haven’t been in for a while.Key ResponsibilitiesAudit & Optimize Campaigns:Evaluate and refine existing campaigns across Google Ads, Meta Ads, TikTok Ads, and Yelp Ads to eliminate inefficiencies and maximize ROI.Creative Testing & Execution:Execute hands-on A/B testing of ad creative, messaging, and targeting strategies. Iterate rapidly to improve performance.Innovative Strategy Development:Explore and implement new hyper-local advertising tools and methods to grow local traffic and presence.Customer Journey Optimization:Solve drop-off issues during the purchase or booking process and optimize the customer journey from discovery to conversion.Membership & Retention Growth:Build campaigns to convert one-time visitors into members, drive repeat visits, and re-engage lapsed customers.Program Enhancements:Analyze and optimize Affiliate Marketing, Referral Marketing, and SMS Marketing programs for better results.Data-Driven Insights & Reporting:Develop clear performance reports, highlighting actionable insights and strategies for ongoing improvements.Collaboration with Internal Teams:Lead the Director of Marketing, Social Media Coordinator, Publicity Team, and external Paid Ads agency to execute strategies.CompensationBase Fee: $5,000/monthMonthly Performance-Based Bonuses Tiers:Attendance Growth:$1,000 for a YOY Attendance Increase of 1,500$2,000 for a YOY Attendance Increase of 2,000$4,000 for a YOY Attendance Increase of 5,000Membership Growth:$1,000 for a Net Membership Increase of 100$2,000 for a Net Membership Increase of 200$4,000 for a Net Membership Increase of 300Qualifications & Experience10+ years in marketing roles with proven success scaling service-based businesses.5+ years in leadership roles, driving brand strategy and execution.10+ years experience in digital marketing (SEM, SEO, and Social Media).5+ years in the beauty, wellness, cosmetics, or fitness service industry.Hands-On Expertise: Advanced experience with campaign execution and tools, including Google Ads, Meta Ads, TikTok Ads, and Yelp Ads.Technical Proficiency: Deep familiarity with Klaviyo, WordPress, and advanced analytics/reporting tools.Data-Driven & Creative: Ability to balance metrics-driven strategies with creative testing and optimizations.Soft Skills:Adaptability: Ability to pivot strategies based on data and market trends.Collaboration: Strong communication skills to work effectively with the executive team and mentor internal teams.Problem-Solving: Resourceful and focused on finding practical solutions to marketing challenges.Note: Only U.S.-based applicants who can commit to working East Coast hours will be considered. A signed Non-Disclosure Agreement (NDA) will be required upon hire.

Created: 2025-01-20