Junior Marketing Associate

About WOBI:WOBI is a global leader in delivering premium business content through both in-person and digital channels. The organizers of the annual World Business Forum, we inspire senior executives and professionals to drive innovation, leadership, and growth in their organizations. With a focus on delivering actionable insights, WOBI connects leading business minds with companies seeking transformation and success.We are expanding our dynamic marketing team and are looking for a motivated, detail-oriented, and creative individual to join us as a Junior Marketing Associate. This is an exceptional opportunity to build your career in marketing within a fast-paced, globally recognized organization.About the Role:As a Junior Marketing Associate, you will support WOBI’s marketing efforts through communication support, content marketing and sales outreach support. This role is ideal for a recent college graduate with strong communication, organizational, and analytical skills who is eager to contribute to impactful marketing campaigns.Key ResponsibilitiesCommunication Support:Draft and refine internal and external communications, collaborating with senior team members to ensure clarity, professionalism, and alignment with overall marketing strategies. Support outreach efforts by crafting tailored messages and ensuring communication materials resonate with specific target audiences to enhance engagement and conversion rates.Content Marketing:Adapt existing content for various marketing channels, including email outreach, internal communication tools, and customer engagement materials. Collaborate with sales and marketing teams to create content that supports outreach initiatives, ensuring all materials are customized to the needs of target audiences and aligned with WOBI’s brand voice and strategic objectives.Data Analysis:Track, analyze, and report on the performance of repurposed content and outreach campaigns. Use data-driven insights to refine marketing strategies and improve future performance.Supporting Media and Association Partnerships:Drive the development and management of media and association partnerships aimed at amplifying WOBI’s reach and influence. Identify and engage potential partners who can support ticket sales, promote WOBI’s brand, and enhance credibility within key audiences. Collaborate with partners to create mutually beneficial strategies, ensuring alignment with WOBI’s goals. Provide necessary resources and marketing collateral to empower partners to effectively represent the brand and drive engagement.Social Media Support:Assist in aligning social media efforts with repurposed content to enhance brand visibility and engagement.Ideal Skills and Qualifications:Bachelor’s degree in Marketing, Communications, or a related field.Strong writing and editing skills, with the ability to adapt content for various formats and audiences.Creative mindset with excellent attention to detail.Basic understanding of content marketing and its role in lead generation and business strategy.Proficiency in analytics tools (e.g., Google Analytics & Microsoft Excel) is a plus.Highly organized, with strong time management and problem-solving skills.Familiarity with social media platforms and emerging trends is a bonus.What We Offer:Competitive salary and performance-based incentives.Comprehensive benefits, including health, dental, vision insurance, and 401k.Opportunities for professional growth and learning within a globally recognized organization.A collaborative, innovative, and supportive work environment.The chance to contribute to campaigns that engage and inspire global business leaders.

Created: 2025-01-19