Brand Specialist

The Brand Specialist is responsible for supporting the Brand Director in developing and implementing effective global strategies and business/marketing plans to enhance the brand portfolios and drive market growth in close collaboration with key internal business partners and the license.Major Duties & Responsibilities:Setting, monitoring, and reviewing annual brand targets Develop plans by channel of trade to ensure that top line sales goals are achieved.Investigate brand & competitive trends/ results and identify commercial opportunities, strategies and & action plans to improve sales and increase market share.Develop strong partnership with Product Manager to assist with design concepts, trend research, Brand/collection direction and matrix lay-out.Identify opportunities to grow door productivity, develop and customize global tools to help with new brand sell in Communicate to HQ on North American needs (product, marketing tools) by analyzing market environment, competition and brand trends and share recommendations on a regular basis. Present and communicate eyewear collections for brand reviews, training, and sales needs.Develop tools to train all sales reps on product, marketing, and brand identity.Manage local marketing budget including advertising, training, promotional and commercial plans. Manage the relationship with the licensor/s with the objective of eyewear business understanding and delivering brand appropriate and effective marketing programs.Basic Qualifications:At least 2 years of Brand Marketing experience (preferably in the Accessory Industry) Education: Bachelor’s degree in marketing or marketing-related field Organized and detail oriented.Able to thrive in fast-paced environment.Ability to build strong relationships with internal cross-functional teams and external groups.Excellent oral and written communication/presentation skills and attention to detail.

Created: 2025-01-16