Growth Marketing Manager

SHOPLINE"s Global Marketing team is growing!SHOPLINE is one of the largest and fastest growing global commerce Software-as-a-Service and solution providers. The SHOPLINE platform offers an integrated suite of intelligence-driven commerce technologies, APIs, resources and a rich ecosystem of partners that empowers brands to build, launch and scale their businesses around the world. As SHOPLINE continues to innovate across omni-channel engagement, social commerce, and intelligent point-of-sales solutions, we"re looking for individuals who are passionate about pushing the boundaries of commerce to join our team. WHAT YOU"LL BE DOING:Understand the business goals and objectives and develop corresponding strategies grounded in integrated multi-channel (includes email, nurture programs, webinars, SEM, content syndication, social media and more) growth campaigns.Lead paid customer acquisition efforts across SEM (Search Engine Marketing) and Paid Social channels, optimizing campaigns for maximum ROI and conversion.Oversee SEO initiatives, working closely with website teams to implement organic optimizations and improve search engine rankings.Develop and execute account-based marketing (ABM) campaigns to target key accounts and drive engagement with decision-makers.Working cross-functionally with BD, Sales and Product Marketing to help inform content strategy, develop campaign-specific messaging, and align marketing programs with ongoing marketing initiatives.Leverage data and customer insights to ideate and produce impactful marketing creative that can be tested and optimized to drive CAC improvement.Spearhead marketing channel expansion by conducting A/B testing of new marketing channels while interpreting and suggesting the optimal approaches to efficiently drive customer acquisition.Utilize analytics and data-driven insights to continuously evaluate campaign performance, identify areas for improvement, optimize marketing strategies accordingly, and manage reporting.WHO WE ARE LOOKING FOR:Bachelor"s degree or equivalent professional experience in marketing, business, communication, or related field.Minimum of 5 years" of growth and/or performance marketing experience; B2B SaaS or agency strongly preferred.Proven track record of success in setting up and running revenue & pipeline campaigns, with expertise in paid customer acquisition (SEM and Paid Social: with platforms such as TikTok, Meta, and LinkedIn) and SEO/organic optimizations.Strong understanding of account-based marketing (ABM) principles and experience executing ABM campaigns.Excellent analytical skills with the ability to translate data into actionable insights and strategies.Strong understanding of Google Analytics, Google Tag Manager, Google Search Console, Hubspot, and website measurement tools.Excellent organizational and project management skills: work with cross-functional teams to deliver programs, manage multiple projects simultaneously, work on tight deadlines and keep all programs on schedule.Flexibility to quickly adapt and align with business needs.Experience developing and executing multi-channel go-to-market strategies.The usual processTA team representativeHiring Manager roundStakeholder round(s)Head of HR & President interviewWhat our perks look like

Created: 2025-01-16