Product Marketing Director

Nasdaq seeks a Product Marketing Director to manage product marketing for our Data and Index businesses. Reporting to the Head of Data Marketing, this role connects product strategy with sales and marketing, to launch new products and drive growth. With market knowledge and competitive insight, you'll handle product positioning and differentiation throughout the buyer's journey, ensuring it resonates with buyers and supports marketing and sales success. You will also serve as both player and coach to product marketing specialists, helping to set priorities/objectives and manage their performance. Attention to detail and clear communication of value propositions are essential. You'll work closely with other marketing functions to create impactful messaging and content for multi-channel campaigns. Collaboration with product managers and sales teams is vital, requiring strong diplomatic skills to balance priorities effectively and to help ensure successful launches for new and enhanced products. Responsibilities Become an expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams and align with key stakeholders. Collaborate with the Product Team to develop compelling, differentiated product messaging and positioning throughout the buyer's journey. Develop and educate internal teams on our customer personas, the value propositions for each, and develop compelling messaging that will address their needs. Closely collaborate with cross-functional teams, particularly Growth Marketing and Sales, to power compelling, high-performing marketing campaigns. Create compelling marketing artifacts that map to integrated marketing campaigns and product promotion themes. Manage product-marketing centric partnerships and relationships with key industry and technology organizations. Lead and report out on key projects and initiatives within the Marketing organization. Minimum Requirements Have 8-10 years B2B/SaaS product marketing experience and proven success in launching new products and/or new GTM product promotion. Financial services/Fintech product marketing experience preferred. Excellent writing skills for creating content and collateral (including fact sheets, case studies, etc.). Experience with persona-based marketing and audience-centric content generation. Successful track record of working in a collaborative, cross-functional team. Creativity with out-of-the-box thinking and an interest in trying and learning new things. Self-directed, resourceful, and accountable with a positive "can do" attitude. Familiarity with the Sirius Product Marketing Model preferred. Come as You Are Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation. What We Offer We're proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families, and incentivizes employees for their contribution to Nasdaq's overall success. The base pay range for this role is $120,800 - $201,300. In addition to base salary, Nasdaq provides a generous annual bonus/commission, and equity, comprehensive benefits, and opportunity for growth. Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off. Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts. Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave. Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days. Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities. For more information, visit Nasdaq Benefits & Rewards Career page. #J-18808-Ljbffr

Created: 2025-01-14