CRM Email Manager

The opportunity Delaware North is hiring a Email Marketing Manager with diverse expertise in CRM, ESP's or omni-channel platforms to join our team. As an Email Marketing Manager, you will be responsible for leading the team of Email Specialists to optimize our brands and increase revenues through email and digital communications. If you have lofty career goals, want a challenging role where collaboration and hard work are rewarded, apply now. This role has the option to work remote. Pay Minimum - Anticipated Maximum Base Salary: $95,900 - $129,400 / year In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at What we offer At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer: * Medical, dental, and vision insurance * 401(k) with up to 4% company match * Annual performance bonus based on level, as well as individual, company, and location performance * Paid vacation days and holidays * Paid parental bonding leave * Tuition and/or professional certification reimbursement * Generous friends-and-family discounts at many of our hotels and resorts What will you do? Team Leadership and Development: * Support the Director of CRM to build/improve the development and executional process with internal business unit stakeholders and through ESP/CRM systems and integrated platforms * Directly manage a team of email marketing specialists. Build a collaborative, growth-oriented environment that develops consistent technical, strategic and client service skills Maintain alignment between email/CRM campaigns and broader marketing strategies and business objectives Email Campaign Oversight: * Ensure flawless email execution and proactive support across business units * Implement mandatory QC/QA best-practices to minimize executional errors * Continually evaluate the accuracy of data flows and business rules across the CRM Platforms (Salesforce Marketing Cloud, iPost) and supporting development/reporting environments (BeeFree, Google Analytics, Tableau) Workflow and Efficiency: * Thoroughly document detailed processes to identify and resolve operational gaps * Formalize cross-training within the team to enable a balanced workload across specialists * Optimize workflow tool flows (Quickbase, Asana) to efficiently and accurately track project details and ensure clarity of client expectations Strategy and Optimization: * Utilize email performance metrics to develop insights and make improvement recommendations including formatting best practices. * Continually evaluate and document the data transformation/filtering business rules to ensure resulting audiences are best aligned for the campaigns * Collaborate with the larger Email/CRM and digital marketing teams to identify an optimal platform for delivery of a centralized single omnichannel solution by identifying technology efficiencies and automating manual processes More about you * Bachelor's degree in marketing, business administration, or related field; master's degree is a plus * Minimum of 5 years of experience in Email development and execution, ESP/CRM management, preferably in the hospitality industry. * Proven managerial experience leading an email execution team within Salesforce Marketing Cloud, (or similar platform) with a strong track record of optimizing campaign performance and driving strategic email initiatives * Proficiency in ESP/CRM software, analytics tools including Salesforce, HubSpot, Google Analytics, workflow management platforms, and database management * Strong analytical skills with the ability to interpret complex data and translate insights into actionable Email and digital communication strategies * Results-oriented mindset with a focus on driving customer engagement, retention, and revenue growth #LIremote Shift details Monday to Friday Who we are Our business is all about people, and that includes you. At Delaware North, you're not just part of a team - you're part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success. Who says you can't love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you're interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we're invested in helping you achieve your career goals. Together, we're shaping the future of hospitality - come grow with us! Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status.

Created: 2025-01-10