Vice President, Product Marketing & Customer Lifecycle

Vice President, Product Marketing & Customer Lifecycle About the Company Top consumer research software platform IndustryMarket Research TypePrivately Held, VC-backed Founded2009 Employees201-500 Funding$76-$100 million Categories Information Technology & ServicesHealthcareArtificial IntelligenceBusiness IntelligenceCrowdsourcingProduct ResearchSaaSArtificial Intelligence (AI)Market ResearchSoftwareMarketingAcademic ResearchPublic OpinionPollingProfessional ServicesAgencyTechnology Specialties consumer insightsmarket researchbusiness intelligencesoftwaresaasdataconsumer researchuser experienceproduct analyticsand consumer feedback About the Role The Company is in search of a VP, Product Marketing and Customer Lifecycle to spearhead the development and execution of go-to-market strategies and campaigns. The successful candidate will be responsible for driving product adoption and usage by deeply understanding the customer journey, employing product-led growth strategies, and crafting targeted messaging for key audience segments. This pivotal role requires a leader with a proven track record in B2B and SaaS or software sectors, particularly in the areas of customer segmentation and driving product adoption. The VP will also be tasked with overseeing the creation of marketing materials, setting up product-led growth initiatives, and ensuring that the company's offerings resonate with customers at all lifecycle stages. Applicants must have a minimum of 12 years' experience in product marketing, with at least 5 years in a management role, and a strong background in market research. The role demands excellent organizational, project management, and presentation skills, as well as the ability to collaborate effectively with senior management across various functions. The VP will be expected to lead a team, work closely with product, sales, and customer success teams, and use data to measure the effectiveness of marketing initiatives. A key aspect of the position is to serve as a product expert from the customer's perspective, ensuring that the product's value is clearly communicated and that the company's market positioning remains competitive. Hiring Manager TitleEVP, Marketing & Communications Travel PercentLess than 10% Functions Product Marketing

Created: 2025-01-09