Senior Vice President, Analytics

Senior Vice President, Analytics About the Company Prominent international public relations firm IndustryPublic Relations and Communications TypePrivately Held, Private Equity-backed Founded2001 Employees1001-5000 Categories Public RelationsConsulting & Professional ServicesAdvertising ServicesManhattanNew York City Business Classifications B2BSAASEnterprise About the Role The Company is seeking an SVP, Analytics with a strong background in quantitative analysis and senior account leadership to drive integrated media research, insights, and data for a diverse client portfolio. The successful candidate will be responsible for leading analytics and intelligence on one of the largest client accounts, as well as supporting the regional team. This role requires a professional who can maintain a deep knowledge of cutting-edge technologies and tools in integrated media analytics, provide hands-on consultancy to clients, and design complex reporting workflows. The SVP will also be instrumental in developing social and cultural insights, contributing to business development, and leading thought-leadership efforts in the use of analytics for communications and marketing. Applicants must have a minimum of 12-15 years of related professional experience, with a proven track record in talent development and the ability to derive insights from diverse data sources. The role demands a leader who can design research to test communication strategies, has a working knowledge of advanced statistics and data modeling, and is experienced in using various media and marketing intelligence tools. The ideal candidate will have a background in product development and be adept at managing data and data mining. They should be capable of steering complex analytics projects and be prepared to engage in the development of new analytics tools and methodologies. The position is pivotal in advancing the use of analytics across the organization and requires a strategic thinker who can bridge the gap between data and business strategy. Hiring Manager TitleHead of Analytics for the East region Travel PercentLess than 10% Functions Data Management/Analytics

Created: 2025-01-09