Vice President, Comms Planning

Vice President, Comms Planning About the Company Ambitious international digital media agency IndustryMarketing & Advertising TypePrivately Held, Private Equity-backed Founded1988 Employees5001-10,000 Categories AdvertisingMarketingAdvertising ManagementMediaProfessional ServicesAgencyConsulting & Professional ServicesMarketing & Advertising Specialties digital and online mediaperformance marketingbrand content & partnershipsand strategic marketing effectiveness consultancy About the Role The Company is seeking a VP, Comms Planning to lead the integrated marketing approach and strategy development. The successful candidate will be responsible for the creation, execution, and oversight of integrated marketing plans that encompass all paid, owned, and earned channels. This role requires a deep understanding of media channels, industry trends, and consumer insights to develop strategic recommendations that drive growth for the client's business. The VP will also be involved in annual media strategy development, identifying new media opportunities, and ensuring that the marketing strategy is effectively executed across all disciplines. Applicants for the VP, Comms Planning position at the company should have a B.A. or B.S. degree, preferably in marketing, advertising, computer science, or data science, with at least 10 years' experience in digital media, ad technology, ad operations, or analytics. The role demands a self-starter with a proven track record in leading data science workstreams and using audience data for strategic decision-making. The VP will be expected to have excellent interpersonal, communication, and presentation skills, as well as the ability to manage multiple priorities and projects. Experience in statistical analysis and a strong understanding of media types are also essential. The position involves leading a team, so leadership and management experience are required. Hiring Manager TitleSVP, Strategy Travel PercentLess than 10% Functions MarketingStrategy

Created: 2025-01-09