Customer Marketing Manager

About the Position: The Customer Marketing Manager will be responsible for developing and executing marketing strategies that enhance customer engagement, retention, and advocacy. This role will work closely with cross-functional teams to create and implement campaigns that support customer success and drive business growth. As a Customer Marketing Manager, you will: * Develop and execute customer marketing strategies to drive engagement, retention, and advocacy. * Collaborate with cross-functional teams, including product, sales, and customer success, to ensure alignment and integration of marketing initiatives. * Analyze customer data and insights to identify opportunities for targeted marketing campaigns. * Create and manage multi-channel marketing campaigns, including email, webinars, case studies, and customer events. * Monitor and report on the effectiveness of marketing campaigns, using data to optimize and improve performance. * Develop and maintain customer segmentation and personalization strategies. * Manage customer advocacy programs, including customer testimonials, case studies, and reference programs. * Stay up to date with industry trends and best practices to ensure we remain competitive in the market. You are a strong fit for this role if you have: * Bachelor's degree in Marketing, Business, or a related field. * 3+ years of experience in customer marketing, preferably in a B2B SaaS environment. * Strong analytical skills with the ability to interpret data and make data-driven decisions. * Excellent communication and interpersonal skills. * Proven ability to manage multiple projects and meet deadlines. * Experience with marketing automation tools and CRM systems. * Creative thinker with a passion for customer-centric marketing Benefits: * Competitive salary * 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays * 8 hours to volunteer and impact the community * Comprehensive benefits (Health/Dental/Vision/ 401K) * The work/life set up you need to be successful. TCP is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Created: 2025-01-07