Marketing Specialist

Position Summary: International Process Plants (IPP), the world’s leading source of quality, used industrial process plants, process systems, and process equipment with company-owned offices in 14 countries to meet the needs of over 160,000 customers globally, is looking for an energetic and intuitive Marketing Specialist with exceptional tactical and communication skills, proven ability to identify marketing opportunities, and deliver effective strategies to generate results. Purpose: The goal of this position is to deliver effective marketing programs that drive revenue growth and elevate the brand.This person will:Establish effective working relationships with sales and inventory to ensure that IPP’s products and services are implemented through sales enablement and marketing demand generation programs.Develop and deliver appropriate sales enablement tools.Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites.Responsibilities:Create content for marketing collateral, email campaigns, website/blog/social media, and other initiativesArticulate product and service offerings, key benefits, and messages for use by sales and marketingWork with Sales and Inventory to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateralCreate compelling marketing campaigns to produce results (leads)Drive campaign management and measure effectiveness for client acquisition programs across multiple channelsHelp on press releases, contributed articles, presentations, events, and conferencesInternal reporting and other duties as assigned Lead Generation & Sales EnablementCreate effective, compelling positioning, messaging, and sales tools that are understood and usedStay abreast of market trends to drive topics for client webinar and whitepaper strategiesCreate sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients.Requirements: 3 - 5 years of professional marketing (planning, writing, branding) experience desiredAdept in online and traditional marketing, and skilled in visual communications.Experience with SEM/SEO strategy development, brand awareness and drip marketing initiativesExperienced with or similar CRM, expert-level proficiency with Microsoft Word, PowerPoint, and ExcelThe ability to speak to how the above channels work together is especially importantCreative thinker, excellent listener, and effective communicatorAbility to communicate with all levels of an organization comfortablyAbility to manage multiple projects with varying priority at one time –to deliver results on time and under budgetBachelor’s degree or equivalent professional experience

Created: 2025-01-06