Digital Marketing Specialist

OverviewEnvelor / Sol Living is seeking a dynamic E-commerce Digital Marketing Specialist to drive online growth and expand our digital presence across multiple platforms. As a brand committed to sustainability and exceptional customer experiences, we're looking for a creative and analytical mind to join our team.As our E-commerce Digital Marketing Specialist, you'll be at the forefront of our digital strategy, focusing on e-commerce platforms such as Amazon, TikTok, Wayfair, Overstock, Home Depot, Walmart, and Shopify. This role combines strategic thinking with hands-on execution to boost our online sales and brand visibility.Responsibilities-Strategy and Optimization Develop and implement comprehensive e-commerce marketing strategies.Optimize product listings across platforms to improve search visibility and conversion rates.Create and manage PPC campaigns, particularly on different e-commerce channels – Amazon, Walmart, TikTok, Facebook, Instagram, and Wayfair.-Social Media Marketing Work with UGC creators to create engaging content for TikTok and Instagram.Manage storefronts on different social media platforms to improve search visibility and conversion rates.Maintain a daily social media presence by actively engaging in marketing campaigns, advertising, and posting on Instagram and Facebook.Manage daily social media presence on Instagram, TikTok and Facebook.-Content and Creativity Craft compelling product descriptions and enhanced content to enhance listings.Design and execute targeted marketing campaigns across various channels.-Analytics and Performance Analyze campaign performance and adjust strategies based on data insights.Utilize analytics tools to inform sales strategies and targeted campaigns.Monitor and report on key performance indicators across e-commerce channels.Qualifications Proficiency in Microsoft Excel and Adobe tools.Experience with marketplace platforms (Amazon, TikTok, Walmart, Wayfair) and advertising platforms (Google Ads) is highly valued.Familiarity with keyword tools and search consoles (e.g., Helium 10, Data Dive).Understanding of SEO, SEM, digital advertising, email marketing, and social media strategies.Strong analytical skills and data-driven decision-making ability.Excellent communication and creative writing skills.Self-motivated with a passion for continuous learning.1+ year of professional experience preferred; recent graduates are also encouraged to apply.This contract-to-hire position offers an exciting opportunity to shape the digital future of a value-driven brand. Join us in our mission to deliver exceptional products while prioritizing the planet, farmers, artisans, and customers.

Created: 2025-01-06