Communications Coordinator, Dr. Barbara Sturm

The Brand:Dr. Barbara Sturm, one of the most sought-after aesthetic doctors in the world, drew on two decades of anti-inflammatory research and practice to create her high performance, ingredient science-focused skincare regimens. Her unique products have achieved cult status with skincare devotees worldwide, and her philosophy of healing the skin has challenged both aggressive approaches and conventional wisdom.Dr. Sturm has built more than a brand—she has built a lifestyle based on bettering oneself through education and self-care, focusing on your own beliefs and ambition and taking every challenge as an opportunity. Our community and customers are at the core of everything we do and their voices, opinions, and ideas inform each decision we make. Join us and become part of #TeamSturm.The Opportunity: Coordinate and support the Global Communication team’s programming, including new product launches and brand events in the US & Canada. This role will provide essential as well as administrative support to help meet the needs and business objectives of the North America (NA) market, engaging consumers & driving sales, while optimizing digital communication investments.This team’s primary focus is to continue to build brand awareness and visibility in the US market through highly creative, innovative communication strategies.What you’ll get to do: Media: Work closely with the Global team (London-based) and Senior PR manager (NY-based) to understand earned and paid media strategies to support planning, implementation, execution, and maintenance of campaigns across all channels for NAMaintain knowledge of all media channels from traditional (OOH, TV, Print) to digital (CTV/OLV, display, mobile, programmatic) to social/emerging channelsSupport execution of omni-channel media plans to engage consumers, drive sales, and achieve objectives for market share, net revenues, and profitabilityExperience with retailer specific media is a plus (Nordstrom Media Network, Sephora, Amazon)Experience with brand search, non-brand search and feed based dynamic channels (display/search retargeting, DPA in social and CRM audience building) a plusWork hand in hand with global and media agency on objectives and KPIs, helping to identify key ways to improve efficiencyWork with global on obtaining post-campaign analysis to measure and report performance of campaigns in NA and assess against goals (ROI and KPIs)Track competition during key holiday periods and launchesPR & Influencer:Present ideas to global and leadership on how to increase conversation and awareness of the Dr. Barbara Sturm brand in the NA MarketSupport the planning and execution of all brand events, including 1-2 large-scale activations per yearAchieve established KPIs and track learnings for all press and influencer campaigns, leveraging tools when neededAssist in the planning and execution of NA-led influencer activations to drive brand interest and engagement across Wholesale and retail channels.Understand and follow brand expectation based on global guidelines and requirements, delivering a connection to the NA businessWork with Global teams & local agency support for press needs, timelines, and requirements for NA specific pitchingWork with Senior PR Manager to build fresh brand events and local partnerships on brand-by-brand basisHandle monthly tracking reports for global teamsManage product send outs as needed for additional NA supportPresent ideas to manager on how to increase conversation and awareness of Dr. Barbara SturmTrack all talent progress across micros, mid-tier, macro, and celeb level influencersHave a strong understanding of different social platforms, content best practices, and organic/paid rightsTie all influencer activations back to media & conversionEstablished relationships in the market with top influencer talent and/or press partners Manage contact lists for managers, talent, and agents overallPartner with managers on influencer content briefs, scouting and contractingTeam Support: Process all POs and Invoice reconciliationShare best practices locally and globally, taking a proactive approach to engaging with cross functional Media, PR, and Influencer teamsLeverage search marketing platforms to research trends and new opportunity areasWork with global and local designers to get all assets updated to local spec requirementsWe’d love to meet you if you have:Bachelor’s Degree in Marketing, Communications or other relevant fields (preferred)Minimum 1-2 Years of Press, Media and/or Influencer experience, knowledge and passion for skincare a plusA demonstrated track record for executing 360 plans across different media channelsStrong understanding of media data/research sourcesTrack record of building brand awareness with an eye for message, content, and storiesProven track record of working on the execution of digital communication strategies and tracking ROI analysis as a resultA good handle on current trending influencers and pop cultureUnderstanding of the Digital Media landscape, KPIs and leading digital partnersStrong verbal skills, Innovative thinker, and interested in first to marketHighly proficient in Microsoft Word, Powerpoint, and ExcelCreative problem solving, thrive in fast paced environment, and ability to prioritize tasks on multiple projects at onceStrong project management skills with the ability to handle multiple prioritiesAttention to detail and ability to work well with cross functional teamsPositive attitude and demonstrates a high level of maturity and presenceCompensation: As required by New York State’s salary transparency law, effective November 2022, the expected base salary for this position ranges from $65,000.00 - $70,000.00. Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.EEOC:Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.Diversity, Equity, and Inclusion Commitment: At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.About Puig:Puig creates unique and highly desirable beauty and fashion brands that empower people to reinforce their self-esteem and find their own expression in a family-owned company that aims to leave a better world for the next generation.Our brand portfolio is structured in three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s, Byredo, Dr. Barbara Sturm, and L’Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garçons perfumes; and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira, and Benetton. The Charlotte Tilbury division, which includes the luxury makeup brand and the Derma division, with the Apivita, Uriage and Isdin brands. We sell products in 150 countries and operate 26 subsidiaries.At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG agenda (environmental, social, and governance) aligned with the UN Sustainable Development Goals.

Created: 2025-01-06