Digital Marketing Director

Director, Digital MarketingGRM Information Management (document management) and sister company, VisualVault (SaaS enterprise content management), are looking for a Director, Digital Marketing to join their team at their US headquarters in Jersey City, NJ. This is an extraordinary opportunity to manage and build programs for two successful, related organizations in the rapidly evolving world of b2b content management and digital business solutions.Reporting to the Vice President, Marketing, the Director, Digital Marketing is responsible for developing and managing GRM and VisualVault lead gen-focused digital marketing initiatives.Primary ResponsibilitiesThe Director, Digital Marketing is responsible for:·     Leading strategies and practices related to online lead generation.·     Strategic leadership, maintenance, and optimization of the GRM and VisualVault websites.·     Managing all SEO and SEM tactics and practices.·     Management of Google Ads campaigns.·     Tracking and reporting on all digital marketing initiatives; including Google Ads, social media and Intent marketing campaigns.·     Integration of marketing technologies/apps.·     Ongoing thought leadership around apps to optimize marketing and campaign operations.Desired Skills & ExperienceBachelor’s degree10+ years of digital marketing experienceKnowledge of building and optimizing Google Adwords campaignsExperience with integration of marketing platforms/appsExperience with Intent Marketing platforms such as Zoominfo, 6Sense, etcBasic coding skills / understanding of fundamental programming concepts.Solid knowledge of SalesforceJob Type: Full-timeJob Location: Jersey City, NJ

Created: 2025-01-06