Global Reporting and Segmentation Manager

Our client, the leader in the audio marketing space and a great place to work is looking to hire Global Reporting and Segmentation Manager In the Newark, NJ office(hybrid)Key Responsibilities Support Marketing and other stakeholder teams with sophisticated campaign targeting and segmentation capabilitiesMaintain and develop segmentation for automated programs (onboarding, retention, etc.)Ensure segmentation supports testing strategies that allow for accurate measurement of campaign performancePartner with Tech and Data Engineering teams to diagnose and drive the resolution of technical issues relating to customer targeting and data hygieneBasic QualificationsMinimum of 3 years in CRM, Database, or Campaign Analytics rolesAdvanced knowledge of SQL (experience with AWS Redshift a plus)Experience supporting outbound marketing teams, generating audiences for email and mobile push notifications, and ensuring segmentation supports campaign testing strategies (e.g., proper sampling techniques and sizing of treatment and control groups)Experience creating segments in support of multi-channel campaigns and automated customer journeysMust be familiar with customer attributes and outbound campaign data (email, push)Technically capable with excellent verbal and written communication skillsBachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field of studyPreferred QualificationsExperience working in Jira or similar workflow management softwareKnowledge of email and mobile push marketing best practicesStrong analytical capability and a solid understanding of campaign performance and channel health metrics

Created: 2025-01-06