Search Engine Marketing Manager

Search Engine Marketing Account Manager – hybrid in Queens, NY (3 days in-office): My client is looking for a Search Engine Marketing Account Manager who is excited to take the lead across search engine marketing (Google Ads, Microsoft Ads, Apple Search Ads) to join our growing integrated marketing team. You will be responsible for planning, designing, and managing paid search campaigns to complement our integrated media marketing strategy across large client accounts. We are looking for a quantitative mind with a passion for digital marketing. The ideal candidate has a proven track record of managing search campaigns across platforms and delivering on KPIs to drive business growth. This is an exciting opportunity in a rapidly expanding company.Responsibilities include but are not limited to; Campaign Launches & Management: keyword & ad text creation/expansion and campaign QA for bid tools and platforms, negative keyword strategy, landing page auditsCampaign Optimization: Leverage data to extract insights to action on creative and audience targeting performance to maximize client KPIs. Implement bid optimization efforts to drive performance against client KPIs.Budget Management: Build strategic budget allocation models and make recommendations to optimize marketing spend based on client-specific goalsTesting: Design, implement, and track tests to validate adoption of new features, bid strategies, landing pages, and ads, working closely with analytics partners for incrementality measurementReporting: Perform in-depth ad hoc and cyclical analysis pertaining to account and category performance, historical trends analysis, and competitor insightsTalent Development: Mentor team strategists supporting your accounts, offer strategic guidance, communicate task execution and timeline requirements, and constructive feedback to aid in their growth in their core functional areas or responsibilities Requirements: Need to Have Bachelor's degree or equivalent work experienceProven experience in search and/or integrated digital marketing with 3+ years of experienceExperience managing $1M+ annual budgetsDedicated to meeting and exceeding client expectationsHighly proficient in Google Ads, Microsoft Ads, and bid management platforms (SA360, Marin, or Kenshoo)Comfortable working with analytics platforms, such as Google Analytics or Adobe OmnitureAbility to work with a high level of efficiency and accuracy under tight deadlinesStrong attention to detail and fidelity to industry best practicesExperience training/managing/mentoring junior digital marketers Nice to Have E-commerce & retail advertiser experience a plusExperience working closely with cross-channel integrated media teamsUnderstanding of statistical measurementFamiliarity with MTA/MMM attribution methodology Our interview process includes, but is not limited to the following: Cognitive Aptitude and Typing TestLogic assessment on Excel We offer a competitive salary and benefits based on education, experience, and skill level, including: Unlimited vacation policyMonthly Phone StipendComprehensive Medical, Dental, and Vision insurance options401(K) plan with matchingDog-friendly officeHybrid work opportunityProfessional Development ProgramBonus Perk - $50/week Seamless allowance

Created: 2025-01-06