Director, Integrated Execution

Position located in Bottler Territory Position Summary The Franchise Integrated Execution Lead will develop commercial solutions in partnership with the Franchise Team to drive value, increase beverage incidence and profitability. This position will play a critical role in the annual joint business planning process, development of growth strategies, innovation, and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external constituents to support customer programming throughout the year. We are looking for a highly strategic, collaborative, innovative, and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills. Responsibilities * Develop of commercial plan across responsible channels (national strategies + local opportunities) with a segmented focus on commercial priorities for the NAOU and Zone (i.e., flavors acceleration) * Work with national channel and customer teams to create and communicate programs in an end-to-end fashion (media, in-store, digital, premiums, etc.) * Supports the annual channel and customer planning process for the bottler ownership, including supporting franchise managers on key strategic commercialization opportunities and delivering scalable solutions. * Responsible for integrating with partner brands (i.e. Monster, Body Armor, and Fairlife) to ensure coherency and efficiency in delivering the commercial plan and processes for their respective channel. * Translates national channel plans into bottler plans with a focus on high-value customer segments. * Defines capacity for customers/channels and works with Commercial team to incorporate highest leverage initiatives, products, programming, and supporting tools into strategic bottler plans. * Monitor weekly/monthly channel performance metrics; revenue, gross profit, transactions, incidence, value share, net outlets, COD, RED, and pricing metrics to ensure execution objectives are being met and identify areas of opportunity and gaps to reevaluate as necessary and provide solutions to adjust the implementation plan. * Supports commercial strategy for bottler execution with internal teams and drives alignment supporting annual commercial priorities. * Leads the development and implementation of total beverage marketing strategies in collaboration with the customer strategy to lead revenue-enhancing concept development with customers and to fully leverage national marketing initiatives with customers. * Deliver "What" (Consumer and Industry Insights that put things into context), "So What" (what it means to the customer brand & category) & "Now What" (recommendations in how to apply to customers business). * Construct & deliver an annual marketing calendar that shapes and contributes to customers' long-term planning process. As well as conducting customer marketing stewardship reviews with the customer. * Provide customer business and opportunity assessments, which include competitive analysis / PicOS (Picture of Success) recommendations for future expansion and market integration. * Seek out and leverage internal tools and resources to support customer strategies (e.g., via the channel, asset, and brand). * Host key strategic meetings (e.g., KO Lab and associated preparations with presentations, insights, briefing documents, SMEs, etc.). * Champion for both customer and company imperatives internally and externally to deliver our Customer Commitment of Excellence in all areas. * Develop and execute channel and customer promotions/programs that leverage national brand idea/thinking and consumer insights to drive increased consumer preference and customer activity. * Work with sales teams to jointly present major initiatives to customers. Qualification & Requirements * Education: Bachelor's degree in marketing/business, MBA preferred. * 5+ years' business development experience in a consumer-packaged-goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry. * Customer Relationship Management (CRM) experience * Advanced Strategic Thinking & Application * Robust Forecasting and Planning (Immediate & Long Term) * Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results. * Previous Customer/Channel Management experience * Demonstrated personal leadership skills and influencing ability. * Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships. * Effective oral and written communication skills with the ability to create persuasive selling stories.

Created: 2024-11-16