Customer Marketing Manager

Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. More than 4,000 companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. For more information, visit Gong unlocks reality to help people and companies reach their full potential. The patented Gong Revenue Intelligence Platform empowers customer-facing teams to take advantage of their most valuable assets - customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, empowering revenue and go-to-market teams to determine the best actions for winning outcomes. Thousands of innovative companies like Morningstar Inc., Paychex, LinkedIn, Shopify, Slack, SproutSocial, Twilio, and Zillow trust Gong to power their customer reality. Gong is an award winning company and was recognized on the Inc 5000 (#99), Forbes Cloud 100 (#28), LinkedIn Top Start Ups (#2), and Great Places to Work lists in 2021. As a Customer Marketing Manager, you'll build and execute impactful strategies to elevate Gong's brand by amplifying customer voices and driving loyalty and engagement. Reporting the Head of Customer Marketing, you'll own key programs-including customer storytelling, lifecycle advocacy, strategic references, reviews, and referral management-that support go-to-market success. RESPONSIBILITIES * Develop and execute scalable advocacy programs for lifecycle advocacy, strategic customer references, reviews, and referrals, engaging customers and enhancing brand loyalty. * Align program objectives with broader company and marketing goals, maximizing the impact of customer stories and proof to demonstrate Gong's category leadership * Own the end-to-end strategy for customer engagement, identifying high-impact advocates to share their stories across various channels and programs. * Manage and optimize the referral program, driving customer engagement and ensuring high satisfaction among advocates. * Curate and develop compelling customer stories and testimonials to support content, sales, and product initiatives, aligning with Gong's strategic messaging. * Collaborate cross-functionally with product, sales, and customer success teams to identify and leverage customer advocates, ensuring smooth integration of advocacy efforts. * Regularly track, report, and improve advocacy metrics to measure success, continuously refining programs to achieve desired results QUALIFICATIONS * Bachelor's degree in Marketing, Communications, Business, or a related field. * 6+ years of experience in customer marketing, advocacy, or related roles, with a proven track record of managing customer marketing programs. * Demonstrated experience in executive customer relationships, customer storytelling or advocacy programs for B2B companies. * Strong project management skills, with the ability to handle multiple projects and collaborate across teams effectively. * Excellent written and verbal communication skills, with a talent for crafting compelling customer narratives. * Ability to thrive in a fast-paced, dynamic environment with a customer-focused mindset. PERKS & BENEFITS * We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family's needs. * Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle. * Mental Health benefits with covered therapy and coaching. * 401(k) program to help you invest in your future. * Education & learning stipend for personal growth and development. * Flexible vacation time to promote a healthy work-life blend. * Paid parental leave to support you and your family. * Company-wide recharge days each quarter. * Work from home stipend to help you succeed in a remote environment. The annual salary hiring range for this position is $125,000 - $157,000 USD. Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets. We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect. We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the @gong.io domain. Any outreach claiming to be from Gong via other sources should be ignored. Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law. To review Gong's privacy policy, visit for more details.

Created: 2024-11-09