GroupM North America Careers - Supervisor, Analytics

Position at GroupM Choreograph Supervisor, Analytics EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Role Summary & Impact In this role, you will be responsible for building and automating campaign insights and data-driven optimizations for programmatic media campaigns. You will work with Data Scientists to create custom algorithms and data insights/visualization that support internal and external teams to drive performance. Key Responsibilities Measurement * Implement a measurement plan framework * Design and implement media measurement approaches including A/B testing, Market-Match Testing, and attribution models. * Campaign Analytics Supervisor to consult planning and activation on * Global Advance Analytics will lead new measurement approaches to ensure global consistency. Data Analysis and Insights * Build and maintain dashboards and reports using tools like Google Looker Studio to monitor key performance indicators (KPIs). * Utilize SQL queries and other tools to extract, manipulate, and analyze data from various platforms and databases. * Analyze campaign performance metrics to derive actionable insights. * Develop a deep understanding of audience behavior and campaign effectiveness through rigorous data analysis. Reporting and Visualization: * Create custom reports tailored to UPI's needs, showcasing campaign results and strategic recommendations. * Present findings and recommendations in a clear and compelling manner to stakeholders. ZW: Campaign Analytics Manager + Planning Media Data, and scaled Learning Agenda Approach * Drive the analysis and strategic utilization of media data to support decision-making processes across campaigns and develop forward looking approaches (flighting strategies, timing of media spend) * Campaign Analytics Supervisor & Planning. Aligned to the learning agenda and connected to the Advanced Analytics program. * Oversee the execution of HO learning agenda, while collaborating with our international territories on their local agendas. Requirements * Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience. * 3-5 years of related work experience in the field of marketing analytics, data science, and technology consultative environments Excellent client-facing, communication, and writing skills. * Expertise with Data Architecture fundamentals, database design, and programming, ETL and custom query development Strong skills in SQL required. * Data warehousing/data modeling experience, with a strong understanding of semantic and physical data models. * Experience with SCRUM or Agile methodology and project management tools. * Able to deliver a broad range of data engagements in areas such as Data Architecture, Data Integration, Data Analytics, Data Governance, Data Quality and BI Reporting. Life at GroupM Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at . GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status. GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information. The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.

Created: 2024-11-02