Digital Account Manager

TransPerfect Is More Than Just a Job... Our greatest asset is our people, and nothing is more important to us than ensuring that everyone knows that. Each of our 100+ offices has its own individual identity, and each also has its own unique rewards. As part of the Client Services Department, the Digital Account Manager plays a key role in the expansion and growth of the new division. They work alongside Sales to pitch digital marketing and performance content services to existing and prospective clients. They manage a client services team of digital marketing specialists, building strong and mutually trusting client relationships by providing strategic guidance and delivering tangible results. The Digital Account Manager is strategic, data-driven, commercially-minded and client-focused. They have a deep understanding and hands-on experience in all areas of digital marketing and are pivotal in ensuring client satisfaction, retention and digital account growth. They find it easy to explain digital marketing concepts and strategy to clients and colleagues. They possess excellent cross-cultural communication and organization skills to successfully manage client stakeholders and internal teams. They are expected to employ and grow their digital account management and consulting skills while mentoring and developing junior team members. This position reports to a Regional Director of Digital Marketing Services and assists with strategic selling of digital marketing and content performance services while being responsible for digital account retention and growth. DESCRIPTION * Work alongside Sales and the wider client services team to sell Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media and performance content to both existing and prospective clients by contributing to RFPs, client pitches, strategic proposals, and Quarterly Business Reviews Manage a client services team of digital marketing specialists * Perform research and strategy (audits, competitor analyses, keyword research, content opportunity analyses) and present findings and recommendations confidently to senior team members and clients * Oversee successful execution of multiregional strategies by our global digital production teams, liaising with client HQ, local stakeholders and agency partners if needed. * Perform quality assurance of deliverables to ensure adherence to strategy and brief and guarantee optimal content/campaign performance * Responsible for performance monitoring and reporting of all assigned accounts - setting up performance monitoring dashboards and delivering monthly performance reports with insights and recommendations * Keep up to date on digital marketing trends, technologies and market leaders, and share this knowledge with colleagues and clients * Complete all other tasks that are deemed appropriate for this role and assigned by the manager/supervisor REQUIRED EXPERIENCE AND QUALIFICATIONS * Minimum Bachelor's degree or its equivalent in marketing, communications, journalism or other related * At least 8 years of multi-account, digital marketing agency experience (SEO/SEM and/or social media) * At least 4 years of digital marketing experience, working in an agency setting * Minimum 1 year of Localization Industry experience * Strong IT literacy, including proficiency in Excel and PowerPoint and experience with industry tools such as SEMRush, Moz, Ahrefs, Screaming Frog, Google Search Console and Web Analytics platforms (Google Analytics and/or Omniture) * Experience planning, launching and managing multiregional Pay Per Click (PPC) campaigns * Experience managing and servicing international accounts in an agency * Experience auditing websites, marketplace stores or social media profiles to determine the best strategic approach to improve performance, including technical recommendations and development of multiregional keyword and content strategies DESIRED SKILLS AND EXPERIENCE * Knowledge of a second language * Experience in ecommerce / blog copywriting and conversion optimization * Experience using MS Project

Created: 2024-10-22