Digital Account Manager

About Entravision Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale. In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions. Digital Account Manager McAllen, TX | Full Time Position Summary The Digital Account Manager will be a key contributor in our Client Services team and will be responsible for working with internal and external partners to flawlessly execute campaigns for Advertisers/Agencies in Local US Markets and drive revenue for Entravision. The right individual will be effective in communication, organization, and analytical thinking, while thriving in an ever-evolving, fast-paced environment. Your team will include thoughtful, problem-solving individuals who are passionate about working with their clients. This position will work out of our office in McAllen, Texas. Duties And Responsibilities * Project manage multiple campaigns from pre-launch through campaign wrap with focus on client KPIs and retention * Work with internal traffickers, creative design, and client as needed to troubleshoot any ad creative issues that impact tracking, implementation, or reporting * Be the frontline on all booked revenue to monitor campaign delivery and pacing; escalate issues when applicable * Think strategically about our clients' business goals and how we can optimize performance to align with customer needs throughout their campaign * Provide necessary campaign deliverables including but not limited to: reporting, screenshots, performance insights, and ad-hoc requests * Cultivate positive business relationships with clients and sales, design, operations, and technical teams * Collaborate with billing team to resolve monthly invoicing queries Requirements And General Skills * 3+ years in digital advertising specifically in campaign execution and delivery, client communication, and project management * Understanding basic digital terminology and application (ie CPM, Bidding, Margins, CPC, etc) * Knowledge of post-sale process and creation of digital assets; experience with display, mobile, audio, video, OTT/CTV, and SEM advertising products * Experience managing lead-gen campaigns (Google Ads & Facebook) a HUGE PLUS! * Understanding and experience with creative specs, tags, ad copy and custom ad/content creation * Skill in working within internal order management systems and third-party systems to monitor campaign delivery and performance * Extremely proactive and highly organized, with the ability to manage and prioritize multiple and varied tasks and campaigns in a timely manner * Excellent client service and verbal and written communication skills; results driven with strong analytical skills * Experience creating visually appealing and analytical presentations utilizing campaign performance and industry data in order to reinforce delivery of client KPIs and maintain client retention * Enjoy working in a collaborative team environment, sharing knowledge across the department POSITION TYPE/EXPECTED HOURS OF WORK This is a Full Time position. Actual schedule and hours may vary. This position will work out of our office in McAllen, Texas. SUPERVISORY RESPONSIBILITY Reports directly to Sr. Manager, Client Services, Sales Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees. Entravision Communications is an Equal Opportunity Employer. We encourage women and minorities to apply

Created: 2024-11-02