Low Income Cross-Product Testing Senior Marketing ...
CVS Pharmacy - New York City, NY
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Job DescriptionThe Low-Income Subsidy (LIS) and Cross-Product Testing Senior Marketing Manager will be supporting the development of direct response lead generation programs for the Medicare low-income subsidy products as well as support the setting up and management of our cross-product offline and online testing and measurement optimizations. You will report to the Lead Director of Cross-Product Marketing.Key Responsibilities: Design and manage product level marketing programs working with marketing operations, campaign operations, creative, digital, compliance and legal to run campaigns in traditional and non-traditional media Design and deliver integrated communications campaigns (email, direct mail, digital) to support acquisition goals with both internal departments and outside agencies Drive successful programs through rigorous measurement and continuous optimizations, reporting on success of each tactic through tools such as tableau and working with call centers and sales team to ensure results delivery Support the testing for all Medicare online and offline D2C campaigns for our Medicare products, ensuring learnings and best practices are followed and future tests are set-up and read to be statistically relevant Work across the Medicare Marketing organization to understand what tests have been done, ensure they are socialized across the enterprise and are incorporated moving forward Create a catalogue for all past testing across all Medicare products, and establish process for logging all new test results and insights Help disseminate learnings across Medicare marketing to influence marketing strategy Strong analytic and project management skills Attention to detail and ability to juggle multiple priorities at the same time Ability to influence others, work effectively in a large corporate matrixed environment, and interact with all levels of the organizationPay RangeThe typical pay range for this role is:Minimum: 75,400Maximum: 162,700Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.Required Qualifications 6+ years of direct-to-consumer marketing and experience in one or more sub-disciplines (email marketing, direct marketing, marketing communications, advertising, agency management, consulting) 4+ years of analytical or testing work-related experiencePreferred QualificationsMedicare experience highly preferredEducationBachelor's Degree or equivalent (HS Diploma + 4 years of relevant experience) required.Business OverviewBring your heart to CVS Health Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
Created: 2024-09-07