B2B LifeCycle Marketing - Senior Manager
CVS Pharmacy - New York City, NY
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Job DescriptionThe Senior Manager, B2B LifeCycle Marketing, reports to the Lead Director of LifeCycle Marketing. In this role you will be leading the charge on building our first ever B2B scale marketing program to one of key client segments - Health Plans. You must be an innovator and a change agent, with a passion for B2B client-centric, needs-based marketing.You will be responsible for the creation, development anddelivery of data-driven marketing programs and campaigns that will convert Health Plan prospects to clients and convert clients to brand loyalists. You will orchestrate end to-end marketing strategies across all channels (email, site, social, field, direct mail, etc.) and across all moments of the life cycle (prospect, early tenure, growth, customer loyalty, and attrition prevention). You will also be responsible for marketing the Health Plan product portfolio - understanding the product value propositions, target audience, and how, when and where to bring product messages to market within client-centric marketing strategies and programs.This is a dynamic and fast paced environment, and thesuccessful candidate will enjoy balancing short-term needs with longer-term planning. A collaborative team mindset and the ability to build consensus and influence in a cross functional and highly matrixed environment is required. We are looking for a results-driven marketing innovator who can take the client and prospect experience to new heights. Create end-to-end marketing strategies and campaignsas part of the overall Health Plan lifecycle marketingprogram that drive growth, adoption, and retention Create analytic-model driven scale programs (e.g.dynamic email campaigns, always-on marketing alerts tosales, triggered curriculum based engagement programs)that are client-centric right-time, right message, right channel Define client segmentation leveraging primary research,data and analytics Map the current prospect and client journey, and findopportunities to influence and drive change, then use clearcriteria to prioritize which opportunities you will activate Develop strategic positioning, value stories andmessaging, and pull that through to sales tools andsurround sound campaigns that drive audienceengagement & increase consideration As a data-driven marketer, develop program metrics andKPIs, ensuring measurement and reporting accuracy, andleveraging ongoing insights to refine strategies and informgo-forward approach Be bold, creative and innovativePay RangeThe typical pay range for this role is:Minimum: 75,400Maximum: 162,700Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.Required Qualifications6+ years of experience creating and delivering B2B or B2B2C life cycle marketing programs in healthcare, PBM or relevant B2B industryPreferred Qualifications Able to Navigate a Complex Organization: The idealcandidate will have worked effectively in an organization ofconsiderable size, scope and complexity. He or she will behighly effective at partnering and will understand how tocollaborate, influence and drive impact across theorganization. Ability to synthesize and structure complex informationand deliver it in a clear and compelling way through strongstory telling & quantitative and qualitative evidence Demonstrate Excellence and Accountability: Innovate;anticipate the future; aspire to be the best and work toward continuous improvement; work cross-functionally toachieve right outcomes; create and lead with a sense ofurgency; translate strategy into action and action intoresults. Strong partnership management: Build trust by creatingvalue-added relationships with all constituents; exceedconstituents' expectations. Lead Change and Inspire: Be bold to challenge the status quo and offer new perspectives and approaches that help drive innovation, change and marketing excellence. Experience specifically with marketing to large and mid-size Health Plans where the main channel is salesrelationship with surround sound leveraged foramplification Experience working with analytics teams to createopportunities identification analysis and designing resultsreporting packages Expertise in data-driven scale marketing in the B2Bspace (e.g. dynamic email campaigns, always-onmarketing alerts to sales, triggered curriculum basedengagement programs) that are client-centric right-time,right message, right-channel Understanding of marketing through a tele-accountmanagement and tele-sales organization in addition to field sales organizations Able to influence without authority cross-functional partners at all levels of the organization Experience navigating and succeeding in a highlymatrixed organizationEducationBachelor's degree or equivalent (HS Diploma and 4 yearsof experience) required.Business OverviewBring your heart to CVS Health Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
Created: 2024-09-07