Digital Campaign Manager - Enterprise Customer Value

Job DescriptionAt CVS Health, we are a health solutions company focused on bringing our heart to every moment of our customer's health and are looking for innovative marketing leaders who think big and push boundaries to drive business results with the consumer at the center.The Digital Campaign Manager is responsible for leveraging owned digital assets to build audience journeys that maximize enterprise lifetime value. In this role you will define and drive an audience-based personalization strategy and lead the creation of dynamic cross-channel experiences that attract, inspire, engage, and convert new and existing customers. This role requires a high level of collaboration with digital developers, MarTech, creative, and analytics teams to deliver compelling experiences, and close partnership with legal and privacy to navigate a complex regulatory environment. An ideal candidate has a proven track record of leading the strategy and execution of complex, cross-functional programs in a results-driven environment. You have a data-driven mindset, lead with a consumer-centric approach, and are a master problem solver and entrepreneurial in nature. You must also be prepared for a fast-paced environment and be comfortable leading through ambiguity.Key Responsibilities Responsible for strategy and development of B2C cross line of business campaigns to maximize value of CVS Health digital properties and deliver against business objectives Lead execution and day-to-day management of end-to-end campaign deliverables, including creative briefing, journey mapping and testing strategies, digital execution leveraging tools such as Adobe Target & Braze, and optimization Bring new and innovative ideas to drive customer value by way of new channels, experiences, partnerships, or other activations Proactively work with customer insights and enterprise analytics to translate insights into key performance strategies & to deliver on P&L goals Continuously review campaign performance with analytics partners, assess results, and optimize in real time Actively develop trusted relationship across a large, complex organization to create clear goals, accountabilities and outcomes, with specific focus on digital, LOB marketing, procurement, and marketing technology teamsPay RangeThe typical pay range for this role is:Minimum: 60,300Maximum: 130,000Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.Required Qualifications 5+ years of marketing experience with a foundation of business, retailer, and consumer understanding 3+ years of cross-functional leadership experience 2+ years of retail marketing or retail agency/strategy experience 2+ years of digital marketing experience including examples of testing and validating latest opportunitiesPreferred Qualifications Talent for working under pressure in a fast-paced, white space environment, with ability to balance business needs and requests Ability to take on tasks outside of immediate scope to help team mission if necessary Familiar with digital execution tools such Adobe Target, Braze, etc.. Act as an independent self-starter and provide thought leadership with immediate team, partners, and organization leaders Excellent writing and communication skills Ability to manage multiple projects and tight timelines Able to influence critical business outcomes in a matrix based large enterprise environment Firm grasp of omnichannel marketing dynamics & adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale Offers ideas to teams, successful at changing process if inefficient or offering suggestions for team to consider Experience with Adobe Products (Adobe Analytics, AEM, Adobe Target) Experience with Salesforce Products (CRM, Salesforce Marketing Cloud, Tableau)EducationBachelor's degree or equivalent experienceBusiness OverviewBring your heart to CVS Health Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.

Created: 2024-10-19