Salesforce Marketing Cloud Senior Specialist
CVS Pharmacy - New York City, NY
Apply NowJob Description
Job DescriptionThe Salesforce Marketing Cloud Senior Specialist is a multi-channel marketing specialist who will activate our high-impact 'behavior change' teams by delivering campaigns across digital and non-digital media. As the resident manager in Salesforce Marketing Cloud - and more broadly, your team's marketing technology “backbone†- you will partner directly with business executives, marketing strategists, data scientists, creative leads to precisely target our membership and trigger behavioral changes that reduce healthcare spend while increasing quality of life. This is more than just a marketing job, and becomes more about population health management.Fundamental Components: Responsible for multi-channel campaign execution including segmentation, design, and reporting. They will be using the Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints)- Performing day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment Partner effectively with agile, cross-functional teams to drive successful campaign execution Analyzing data from digital marketing programs to develop internal best practices for Aetna by proactively researching email and mobile engagement statistics Contributing to agile environment by proactively identifying opportunities for process improvement and reducing execution complexity Managing the digital engagement role for Journeys Working knowledge of HTML, CSS, and JavaScript, as well as email best practices (e.g., subject lines, messaging, deliverability).Pay RangeThe typical pay range for this role is:Minimum: 60,300Maximum: 126,600Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.Required Qualifications3+ years experience with marketing automation platforms (Salesforce Marketing Cloud preferred; may include experience with ExactTarget, Adobe Experience Cloud, Marketo, Eloqua, Responsys, IBM Watson, etc.)Preferred QualificationsFUNCTIONAL EXPERIENCESFunctional - Marketing/Communications/1-3 YearsFunctional - Project Management/Communications Management/1-3 YearsFunctional - Information Technology/Data / info management & architecture/1-3 Years Database management/SQL experience preferred Agile team experience preferred Ideally professional experience of 3+ years (with some experience in multi-channel marketing operations experience in Salesforce Marketing Cloud - email marketing provides a strong foundation) Project Management skills Experience managing multiple simultaneous projects from concept to completion under tight deadlines Strong quantitative skills and desire to make data-driven decisions Experience with AMPscript and Server-Side JavaScript Experience using templating languagesEducationBachelor's degree or equivalent experienceBusiness OverviewBring your heart to CVS Health Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
Created: 2024-09-07