Marketing Operations - Senior Manager- NYC Hybrid
CVS Pharmacy - New York City, NY
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Job DescriptionThe Senior Manager, Marketing Operations is the center of operational and project management workstreams in the NYC-based "Behavior Change Pods" agile marketing organization. The Senior Manager will execute marketing operations for a portfolio of campaigns that help Aetna Medicaid and Commercial self-insured members get healthier, reduce medical costs, and raise member satisfaction. These two lines of businesses require very distinct operational processes.This is a key role in Aetna's Behavior Change Marketing organization. Trigger behavioral changes that reduce healthcare spend while increasing quality of life -- this is more than just a marketing job Come onboard and help us define and build the team. This role is required be based in our New York City office, generally 2 days a week on-site, with opportunities for multiple flex remote weeks on top of PTO.Fundamental Components:-Manage the "operational backbone" of two separate cross-functional teams delivering educational campaigns to Aetna members; build smooth operating models and processes in cases where none exist. -Lead some 'behavior change' campaigns end-to-end, building on your operational expertise to own strategy and facilitate creative development for some campaigns in addition to managing their operations. -Manage the campaign roadmap for your programs, building in leadership over time to influence cross-functional partners on its contents.-Lead cross-functional Campaign Team implementation meetings; create timelines and track status toward campaign launch, negotiating blockers as they arise. -Execute Quality Assurance / User Acceptance Testing for each campaign launch, in partnership with Salesforce Marketing Cloud Architect, data science and data engineer team members.-Review and approve highly customized test and final proofs across multiple formats and media, utilizing a variety of campaign materials, including content grids, test briefs, checklists, prior approval forms or other job aids. Escalate inaccuracies, inconsistencies, or errors to Campaign Team; ensure that revisions have been applied when feedback is provided.-Coordinate between external partners, internal teams and reviewers on timelines, budgets, and requirements and manage vendor interactions as needed.-Manage Pod finances and other reporting/dashboards.-Support general project management and co-develop key artifacts and processes internally to ensure the Pod is a "well-oiled machine"Pay RangeThe typical pay range for this role is:Minimum: 75,400Maximum: 158,300Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.Required Qualifications-3+ years in a marketing operations role in a large corporation (ideally working with some combination of email, SMS, direct mail, IVR/phone, etc.) OR 3+ years of general "project management" experience (with desire to stretch into a marketing environment), OR 3+ years of general marketing strategy/operations experiencePreferred Qualifications-Professional experience with PowerPoint (building deliverables / communication materials) and Excel (basic manipulation, pivots, reporting, etc.)-Strong attention to detail, in order to ensure "six sigma" levels of error-free campaign delivery-Ability to pick things up quickly (e.g.: become knowledgeable about new campaigns, understand roles and responsibilities within each team), work autonomously and be comfortable with ambiguity.-Experience working in an Agile methodology and/or rapid test and learn environment (either directly with marketing campaigns or in a product development environment)-Experience for healthcare industry is preferred, but not required - but a passion for healthcare is necessaryEducationBachelor's degree or equivalent 4 years of experienceBusiness OverviewBring your heart to CVS Health Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
Created: 2024-09-07