Behavior Change Marketing Operations Senior Specialist
CVS Pharmacy - New York City, NY
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Job DescriptionThe Behavior Change Marketing Operations Senior Associate is the center of all operational and project management workstreams in the NYC-based "Behavior Change Pods" agile marketing organization -- this is the Aetna Marketing test & learn innovation group. The Senior Associate will execute marketing operations for a portfolio of "Next Best Actions" that help members get healthier, reduce medical cost, improve our Stars ratings, and raise member satisfaction.This is a key role in Aetna's Behavior Change Marketing organization. Trigger behavioral changes that reduce healthcare spend while increasing quality of life -- this is more than just a marketing job Come onboard and help us define and build the team. This role is required be based in our New York City office, generally 2 days a week on-site, with opportunities for multiple flex remote weeks on top of PTO.Fundamental Components: Manage the "operational backbone" of a ~6 person cross-functional marketing team delivering educational campaigns to Aetna members Manage trafficking of marketing campaigns within the CVS and Aetna content approvals ecosystem - support necessary regulatory and compliance reviews by packaging and submitting materials; prepare responses to reviewer feedback; manage version control and troubleshoot any conflicting feedback to ensure timely and compliant delivery of approved campaign assets. Lead cross-functional Campaign Team implementation meetings; create timelines and track status toward campaign launch, negotiating blockers as they arise. Execute Quality Assurance / User Acceptance Testing for each campaign launch, in partnership with marketing strategist, Salesforce Marketing Cloud Architect, data science and data engineer team members Review and approve highly customized test and final proofs across multiple formats and media, utilizing a variety of campaign materials, including content grids, test briefs, checklists, prior approval forms or other job aids. Escalate inaccuracies, inconsistencies, or errors to Campaign Team; ensure that revisions have been applied when feedback is provided. Coordinate between external partners, internal teams and reviewers on timelines, budgets, and requirements and manage vendor interactions as needed Manage Pod finances and other reporting/dashboards Support general project management and co-develop key artifacts and processes internally to ensure the Pod is a "well-oiled machine" Synthesize learnings from our "test & learn" marketing experiments on a regular basis STRETCH ROLE (after 6+ months, with high performance on primary tasks): Own development of some 'behavior change' campaigns end-to-end - building on operational leadership to own strategy and facilitate creative development through execution deploymentPay RangeThe typical pay range for this role is:Minimum: 60,300Maximum: 126,600Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.Required Qualifications 2+ years in a marketing operations role in a large corporation (ideally working with some combination of email, SMS, direct mail, IVR/phone, etc.) May be appropriate with 2+ years of general "project management" experience (with desire to stretch into a marketing environment), OR 2+ years of general marketing strategy/operations experience, OR 1-2 years of pre-MBA consulting experienceCOVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications Experience working in an Agile methodology and/or rapid test and learn environment (either directly with marketing campaigns or in a product development environment) is preferred, but not required Experience for healthcare industry is preferred, but not required - but a passion for healthcare is necessary Some professional experience with PowerPoint (building deliverables / communication materials) and Excel (basic manipulation, pivots, reporting, etc.) Strong attention to detail is absolutely critical - in order to ensure "six sigma" levels of error-free campaign delivery Degree or coursework in marketing required Ability to pick things up quickly (e.g.: become knowledgeable about new campaigns, understand roles and responsibilities within each team), work autonomously and be comfortable with ambiguity.EducationBachelor's degree or equivalent experience .Business OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
Created: 2024-09-07