Lead Director MarTech

Job DescriptionCVS Health is seeking a skilled technologist to lead Request Intake and prioritization for the Product Office of Enterprise MarTech. The Product Office team provides access to critical omni-channel MarTech platform capabilities and services that enable CVS Health to communicate effectively with patients, members and customers at moments that matter, providing cross-enterprise personalized digital and channel experiences.This role requires cross-functional understanding of products and platforms in order to drive scoping and discovery of a range of enablement and channel consolidation initiatives. Responsibilities include collaborating across product teams, 3rd party technical experts, Agile trains, engineering, and architecture where appropriate. Lead Enterprise MarTech Request Intake: a formal process for all requests from the business relating to MarTech platforms including marketing automation, CDP, DMP, CMS, and more Where appropriate, draft and present solution options for consideration - typically with the support of SMEs where needed. Align with architecture (and others, situationally-dependent) on technical feasibility, LOE. Identify a recommended solution, provide this (and alternative options where appropriate) for final input and steering from the business. Lead technical conversations related to MarTech capabilities, determining best course of action based on requirements and value provided by solutions, which would include (but not be limited to): Strategic roadmaps and their key dates, Solicitation of critical success factors and business outcomes, garner key data points and artifacts to assist in scope and requirements gathering, and liaise with engineering and project delivery teams to oversee timely repair and improvement objectives Support identification, documentation and tracking of key platform success stories - provide materials quarterly to evangelize the tech stack capabilities Contribute to the development of an integrated, long-term product roadmap with MarTech leadership, stakeholders, and partners, that includes program deliverables, strategic alignment, enterprise-wide impacts, milestones, risks, assumptions, constraints, and overall program investment Monitor and identify platform adoption and utilization trends, providing proactive innovation recommendations based on risk and business needs Work cross-functionally with Product, Architecture, and Engineering to ensure all requirements are properly scoped to facilitate efficient handoff to project management and other partners where appropriate Partner with MarTech product leads to maintain and prioritize the backlog of requests and projects from the Marketing teams Build and improve process governance and MarTech product user experience for our internal customersPay RangeThe typical pay range for this role is:Minimum: 120,000Maximum: 265,000Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.Required Qualifications 7-10 years tech experience (application development, architecture, systems development, etc.) Process Large-scale digital transformation experience with past success leading platform migrations / integrations, cross-functional project management experience Hands-on platform administration High EQ, excellent people skills, collaboration expert Agile experience a plus Understanding of working in a large organization with multiple stakeholders, experience reporting out to leadership Strong organizational skills and ability to define process workflows and improvementsCOVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred QualificationsSalesforce Core, Salesforce Marketing Cloud, Salesforce Service Cloud, Pega, Adobe (AEM, CDP, etc), Marketo, Twillio, Braze, or equivalentEducationBachelor's degree from an accredited college or equivalent work experience is requiredBusiness OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Created: 2024-10-19