Strategic Marketing Lead Director
CVS Pharmacy - New York City, NY
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Job DescriptionWithin CVS Health, Aetna Medicare brings essential care to the nation's seniors and is a critical growth driver for the enterprise.We're looking for an innovative and seasoned professional to help us take out Marketing to the next level. The Lead Director, Medicare Marketing (MAPD) is responsible for creating cross channel marketing programs which help connect consumers understand the value of our Medicare products by reaching them with the right message, in the right place, at the right time. You will work with a cross-functional team to develop the Marketing Strategy and execution plan for our Medicare Advantage product.Required Qualifications 10+ years of experience in Marketing, Agencies or Consulting roles Develop and direct the market strategy and tactical operating plans to promote Aetna's Medicare Advantage plans to relevant audiences including niche product offerings which require unique campaigns Work to optimize the outreach to the Medicare audience through channel optimization, 360 media planning and messaging refinement Deliver and measure campaign results by building robust measurement and tracking for programs in partnership with analytics which enables budget optimization and ROI enhancements Analyze results, competitive landscape and other key market and consumer insights to determine incremental opportunities to drive growth Work with our creative, media and operations teams to ensure programs are executed in line with the brand, effectively and compliantly Manage 1-3 individuals who support the development of marketing programsCOVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications Deep understanding and experience with B2C marketing History of designing and executing campaigns which deliver growth Ability to bring together analytics and creativity to drive results Ability to influence others, work effectively in a matrix environment, and interact with all levels of the organization Highly communicative team player, adjusts to working style/needs of others to establish strong relationships Medicare experience is a plus, not required Experience marketing in a regulated industry Strong strategic, critical thinking, and analytical skills; ability to contribute to strategic planning discussions Strong tactical execution skillsEducationBachelor's degree or equivalent experienceMBA preferredBusiness OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
Created: 2024-09-07