Marketing Agency Account Manager

Job DescriptionThe Account Manager, Pharmacy and Health Services, is responsible for supporting the Account Service function in the CVS Health internal advertising agency. You will be responsible for overseeing advertising and marketing communications programs on behalf of our Marketing Strategy partners. Campaigns will include products and services such as CVS Pharmacy and MinuteClinic and encompass paid, owned, digital and social. You will partner with the Creative Director and Account Planner to lead the development of campaigns and overall performance of the agency. You should have significant experience at a high performing advertising or digital agency and be fluent in communications strategy, account management, consumer research and journeys, and media. You should understand the power of and be able to inspire and support great creative; appreciate the value of and have experience working with great Account Planners; and be comfortable discussing TV and digital production.The Account Manager should have the ability and ambition to work in an agency environment with team members who are capable of doing strategic and creative work that is comparable to A-list agencies. You should have a portfolio filled with innovative, multi-channel campaigns with examples of both brand-building and sales-driving work. You should be inspired by the opportunity to work in a Fortune-10 company that aspires to be the most innovative health care company in America; and demonstrate behaviors consistent with CVS Health Heart at Work Behaviors: Put people first; Join forces; Inspire trust; Rise to the challenge; Create simplicity. Responsibilities include: Build relationships and partner with Marketing Strategy and Creative, mobilizing the integrated team towards high-caliber work that meets objectives; and drive overall performance of the in-house agency. Lead the development of multi-channel campaigns from helping define objectives to the flawless execution of asset development for paid and owned media. This will include proactive communications among project team members and with business partners as you gather input from team leads to recommend and facilitate efficient workflows; and set objectives for activities and meetings. Help support the creation and evolution of the Account Services function, looking for opportunities to streamline and bring best practices from external agency ways of working Assist in the trafficking of assets and successful deployment of campaigns. Be a strong advocate for the creative product and the marketing objectives Help develop a culture of creativity, innovation and passion for impactful, effective creative workRequired Qualifications 6+ years of relevant work experience in account management role at a high performing advertising or digital agencyCOVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications Fluency in communications strategy, account management, consumer research and journeys, and media. Passion for the power of great creative and ability to inspire and advocate for it; strategically oriented. Appreciation of the value of working with great Strategic Planners and experience partnering together. Well versed in broadcast and digital production and workflow; experience with creative rotations, talent management and trafficking of assets for paid media. Deep understanding of social media platforms, digital environments, and experience with content development. Ability to multi-task, prioritize, communicate effectively across integrated teams and problem-solve in a dynamic environment. Ability to flex and navigate effectively through ambiguity; be solutions-oriented in situations that call for frequent changes in direction and tight timelines Proactive, detail-oriented, thorough, collaborative team player. Working for a large, publicly traded company Health care, retail and ecommerce communications Lead large loyalty and personalization programs Familiarity with MRM solutions and Workfront a plusEducationBachelor's Degree in Marketing or related field or equivalent (HS Diploma + 4 years of relevant experience) required.Business OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Created: 2024-11-02