Senior Analytics Consultant - Health App Marketing

Job DescriptionCVS Health is seeking a top tier analytics professional to join our team as a Senior Analytics Consultant, Health App Marketing, you will drive the next level of growth with CVS Health and Aetna with a bold new approach to total health; a national B2C healthcare brand reaching millions of prospects and members. Additionally, you will leverage data analytics from customers experience and consulting skills to help us attract new members and keep our current ones happy and healthy. As a member of the team, you will bridge the marketing strategy and technical deployment of many different journeys across multiple lines of business. Category: Marketing Analytics, Mobile Apps, Healthcare, Data ScienceLocations: New York, NY; Greater Boston Area; Hartford, CT. WFH FlexibilityResponsibilities: Design marketing strategy and execute marketing campaigns to promote our mobile apps that promote healthy lifestyles and access to member benefits. Develop marketing audiences, set up test designs and strategies, and communicate out results for commercial marketing programs Create consumer and member audiences based off trigger events and other business rules for both online and offline channels Connect audiences to targeted media across multiple channels (email, direct mail, online) Track consumers and members across multiple touchpoints along the journey from consumer to member Construct datasets for reporting and dashboards for monitoring commercial marketing program progress across multiple touchpoints Launch, measure and report on A/B and multi-variate tests to improve program performance across key indicators Mine data for insights and performance improvement opportunities to continually enhance consumer and member journeys Engage with marketing stakeholders to understand go-to-market plans, support marketing strategies with data driven insights, and assist in planning for member growth Manage multiple work streams and projects using excellent time management and planning skills to ensure on time deployment and high-quality results Utilize excellent data storytelling techniques to create presentations and content that easily communicates answers to complex problems in a clear and compelling wayRequired Qualifications 3+ years of relevant analytic experience 3+ years using R or Python 3+ years of experience in SQL, intermediate to advanced level 1+ years of Machine Learning (regression / classification / unsupervised)COVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications Experience in modern digital channels, ie. member engagement on apps Marketing industry experience in a direct-to-consumer environment preferred Familiarity with digital and mobile app marketing and the desire to learn more Experience working with claims data and understanding site of care delivery dynamics is a plus Demonstrates strong ability to communicate technical concepts and implications to business partners Anticipates and prevents problems and roadblocks before they occur Strong knowledge of advanced analytics tools and languages to analyze large data sets from multiple data sources Demonstrates proficiency in most areas of mathematical analysis methods, machine learning, statistical analyses, and predictive modeling and in-depth specialization in some areasEducationBachelor's degree in quantitative field, or an equivalent combination of formal education andexperience.Master's degree in quantitative field or MBA strongly preferredBusiness OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Created: 2024-11-02