Marketing Content Strategist- Fully remote
CVS Pharmacy - Columbus, OH
Apply NowJob Description
Job DescriptionWhat We DoDirectly and through our subsidiaries, Omnicare provides a broad array of pharmacy-related services to long term care facilities and to other customers in the health care environment. While senior care has long been an Omnicare specialty, we also serve other targeted populations.The role of Marketing Content Strategist is a key role within the Omnicare Marketing team. This position will own the overall content strategy and write/produce Marketing Collateral. The Marketing Content Strategist will also act as a liaison who links cross-functional teams to drive content strategy alignment, workflow efficiency, and content performance and management. Responsibilities will also include content audit and inventory, technology management and use (Content Repository mgmt.), and measurement and reporting of content usage.Primary responsibilities include: Responsible for creative development of marketing materials including brochures, advertising, digital, web, video, internal/external marketing collateral Manage advertising creative and metrics Maintain content library; ensure updated content is shared with field teams (via Content Repository) Manage print portal for Omnicare Manage thought leadership programs; including webinars and eBooks Create monthly marketing newsletter Responsible for internal communication for marketing updates Collaborate with product and strategy teams to build content strategy for Omnicare products and services Other duties as assignedRequired Qualifications Minimum of 3 years of Marketing Strategy experience Demonstrated success in the Business to Business Marketing realm Content development/copywriting experience Consensus building experience Project management experienceCOVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications Healthcare Experience Product/Services Marketing experience Business to Business Marketing experience Business to Business to Consumer Marketing experience Experience with MarketoEducation Bachelor's Degree in Marketing or Communications, or other relevant subject areasBusiness OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
Created: 2024-09-07