Creative Director - PBM

Job DescriptionAt CVS Health we are on a mission to democratize healthcare - improving outcomes while making healthy living more accessible for all.CVS Health Caremark is the Prescription Benefit Management division of CVS Health. We help Employers and Health Plans deliver the highest quality care for their members, while keep prices as low as possible. We are the market leader and are differentiated from our competitors due to our integrated approach with our providers, our health plan and our pharmacy footprint. Join us in our mission to lower health care costs, increase accessibility, and improve livesThe Creative Director reports to the Executive Director of Content and Brand and leads a team of 5 professionals. This content creator and powerful storyteller will be a thought leader with a vision for how to create and deliver content that is compelling to clients and differentiates us from competitors. You will develop and deliver the end-to-end content program for clients and prospects across all segments and at every part of the funnel. You know how to take data-driven approach to deliver client-centric and compelling stories that are timely and meaningful and can be modified and pulled through marketing programs across channels - from awareness in social and paid media through to finalist presentations at the moment of conversion. This is a dynamic and fast paced environment, and the successful candidate will enjoy balancing short-term needs with longer-term planning. The challenge will be to bring together a cohesive strategy and tell the story to a complex and interesting audience. Responsibilities include: Lead content team of writers and creatives to deliver content assets (i.e.: videos, white papers, infographics, checklists, articles, case studies, webinars, etc.) across channels and hand-in-hand with marketing product owners and sales and account development teams Design a content program that tells an end-to-end story with clear and compelling campaigns, that is easily pulled through all assets across the funnel - from social to sales presentations Create content delivery strategic plan - calendar of campaigns and articles that are organized, timely, relevant, and prioritized Design a prioritization process that enables marketing partners, channel owners, and sales to understand priorities and how to submit requests and communicates clear status updates Efficiently manage the volume and quality of content we publish by managing the workflow of a team of writers and creative resources, and designing a quality-management / proof reading program that is efficient and effective Collaborate with the strategy team to create to the long-term vision for our prospect and client content site Innovate content mediums ats - be bold and innovative, the enterprise is behind you Create measurement and reporting program, and leverage insights to refine strategy and inform go-forward approach Inspire, motivate, and lead a team of 6 colleagues to create the strategy with flawless execution Lead a culture of collaboration with marketing and field sales/account leaders to understand content needs, customer mindset, and growth opportunitiesRequired Qualifications 8+ years of experience creating and delivering content programs in healthcare, PBM or relevant B2B industryCOVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications Expertise in B2B content marketing - creation and delivery - where the clients are in the fortune 500 and expertise of leveraging a surround sound/cross channel approach to deliver Professional writer with ability to draft compelling story constructs across multiple topics with common thread, tone, and brand voice Experience collaborating with sales and account development organizations to understand client needs and prioritize Experience leading, with proven track record of creating followership and mentoring individuals with diverse backgrounds and skill sets Proven ability to influence without authority x-functional partners at all levels of the organization Experience navigating and succeeding in a highly matrixed organization Able to Navigate a Complex Organization: The ideal candidate will have worked effectively in an organization of considerable size, scope and complexity. He or she will be highly effective at partnering and will understand how to collaborate, influence and drive impact across the organization. Ability to synthesize and structure complex information and deliver it in a clear and compelling way through strong story telling & quantitative and qualitative evidence Demonstrate Excellence and Accountability: Innovate; anticipate the future; aspire to be the best and work toward continuous improvement; work cross-functionally to achieve right outcomes; create and lead with a sense of urgency; translate strategy into action and action into results. Strong partnership management: Build trust by creating value-added relationships with all constituents; exceed constituents' expectations. Lead Change and Inspire: Be bold to challenge the status quo, communicate a compelling vision; convince others and organizations to embrace change; negotiate skillfully; Generate strong followership through authentic leadership which is adaptable to meet the needs of the team members, helping diverse team members to excel and deliver their best workEducation Bachelor's degree or equivalent experience (High School Diploma and 4 years of relevant work experience)Business OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Created: 2024-11-02