Senior Copywriter and Creative Lead - Behavior Change ...
CVS Pharmacy - New York City, NY
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Job DescriptionThis Creative Lead is a copywriter and creative strategist responsible for producing highly compelling and persuasive communications. You'll own the creative strategy and execution of print and digital direct marketing campaigns to help drive better health outcomes for over 100 million members.As an individual contributor, you'll partner with business leaders to shape the experience for people who get their medication through CVS Caremark's pharmacy benefit services, as well as the CVS Specialty Pharmacy. You'll develop creative as part of a NYC-based "Behavior Change Pods" agile marketing team; this will include brand new strategies, as well as iterations and extensions of existing, proven pilots that will extend into wider populations. The Behavior Change team is CVS Health Marketing's test & learn innovation group, which also leverages data science and AI to predict when members should receive an intervention message.To be successful in this role, you'll need a strong strategic approach to creative development. You'll have the skills to create polished marketing copy for direct mail, email, and other channels in a fast-paced environment. In close partnership with a graphic designer, you will ensure the creative materials bring to life strategic and business objectives. Attention to detail is essential in order to ensure "six sigma" levels of error-free campaign delivery, particularly with constantly evolving needs.This role will be based in our New York City office, generally 2 days a week on-site, but conscious of evolving health safety considerations.Required Qualifications3+ years' experience in copywriting (ideally with some design experience) in an advertising or marketing environment including but not limited to direct mail, email, phone / text-based programs, and web pagesCOVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications Experience leading creative development from concepts to the release of assets, ideally on a cross-functional team Experience working in an Agile methodology and/or rapid test and learn environment Experience at startup or other high performance entrepreneurial environment Experience in a large corporate environment Professional experience with PowerPoint (in building creative briefs / communication materials to pitch your vision) Experience with behavior change and/or medication messaging (e.g., adherence to health care), persuasive marketing health industry relevant experience a plusEducationBachelor's degree or 7 years equivalent related experience will qualifyBusiness OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
Created: 2024-09-07