B2B Brand Marketing - Lead Director

Job DescriptionAt CVS Health we are on a mission to democratize healthcare - improving outcomes while making healthy living more accessible for all.CVS Health Caremark is the Prescription Benefit Management division of CVS Health. We help Employers and Health Plans deliver the highest quality care for their members, while keep prices as low as possible. We are the market leader and are differentiated from our competitors due to our integrated approach with our providers, our health plan and our pharmacy footprint. Join us in our mission to lower health care costs, increase accessibility, and improve livesThe Lead Director, Caremark Brand and Portfolio Marketing reports to the Executive Director of Content and Brand and leads a team of 4 professionals. This strategic marketer and powerful storyteller will be a thought leader with a vision for how to define a brand value proposition that is compelling to clients and differentiated from competitors. You will be responsible for the creation, development, and delivery of a data-driven brand strategy that is client-centric and compelling and can be pulled through marketing programs across channel and through the funnel - from awareness in social and paid media through to finalist presentations at the moment of conversion. This is not a brand design role - this is a visionary, strategy and tactical deployment of value story and pillars - it will define how we come to market for the foreseeable future.This is a dynamic and fast paced environment, and the successful candidate will enjoy balancing short-term needs with long-term vision. The challenge will be to bring together a cohesive strategy that is from a portfolio of solutions that have been historically desperate and tell the story to a complex and interesting audience. Responsibilities include: Create the vision and strategy for the Caremark B2B brand and go-to-market value prop that shows (vs. tells) how Caremark is the best PBM to help our clients exceed their business goals. Innovate to create new and never-done before value-added programs that "show" the brand; be bold - you will have the enterprise behind you Create a brand story and the accompanying proof points, ensure they are compelling, clear, simple and easily pulled through all assets - from social to sales presentations Collaborate with marketing partners and channel owners to pull through messaging through to client-centric assets from content marketing, life cycle engagements across all channels, and field enablement. Own marketing library of messaging assets (case studies, power slides, RFP responses) for use across channels and including sales and account development client meetings and forums Create prioritization process for assets creation and own communication programs to ensure partners are aware of project status and "latest and greatest" assets for use, Deliver segmentation strategy and develop personas by leveraging primary client market research, competitive intelligence, internal data analysis, and sales insights Create measurement and reporting program, and leverage insights to refine strategy and inform go-forward approach Inspire, motivate, and lead a team of 4 colleagues to create the strategy with flawless execution Lead a culture of collaboration with marketing and field sales/account leaders to understand content needs, customer mindset, and growth opportunities Advise and partner on look-and-feel of assets across the business unit to unify voice, tone, look-and-feelAbility to travel: 15% nationallyRequired Qualifications 10+ years of experience with healthcare, PBM or relevant B2B industryCOVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications Experience collaborating with sales and account development organizations to create and deliver engagements Experience leading, with proven track record of creating followership and mentoring individuals with diverse backgrounds and skill sets Analytic based approach to marketing - experience working with analytics teams to define analytic approach to uncovering opportunities, and translating analytic output into strategy based on data science Expertise in B2B brand marketing where the clients are in the fortune 500 and expertise of leveraging a surround sound/cross channel approach to deliver Expertise in defining segments and create on going reporting programs to understand changing client dynamics Proven ability to Inspire team and influence x-functional partners at all levels of the organization to ensure you are bringing both leadership Experience navigating and succeeding in a highly matrixed organization Able to Navigate a Complex Organization: The ideal candidate will have worked effectively in an organization of considerable size, scope and complexity. He or she will be highly effective at partnering and will understand how to collaborate, influence and drive impact across the organization. Ability to synthesize and structure complex information and deliver it in a clear and compelling way through strong story telling & quantitative and qualitative evidence Demonstrate Excellence and Accountability: Innovate; anticipate the future; aspire to be the best and work toward continuous improvement; work cross-functionally to achieve right outcomes; create and lead with a sense of urgency; translate strategy into action and action into results. Strong partnership management: Build trust by creating value-added relationships with all constituents; exceed constituents' expectations. Lead Change and Inspire: Be bold to challenge the status quo, communicate a compelling vision; convince others and organizations to embrace change; negotiate skillfully; Generate strong followership through authentic leadership which is adaptable to meet the needs of the team members, helping diverse team members to excel and deliver their best work Master's degreeEducation Bachelor's degree or equivalent experience (High school diploma and 4 years of relevant work experience) required.Business OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Created: 2024-10-19