Director, Commercial Marketing Analytics
CVS Pharmacy - New York City, NY
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Job DescriptionIt's a new day in healthcare"¯Combining CVS Health and Aetna was a ground-breaking moment for our company and our industry, establishing CVS Health as the nation's premier health innovation company."¯Through our health services, insurance plans and community pharmacists, we're pioneering a bold new approach to total health."¯Looking for opportunities to use cutting edge technologies analyzing petabytes of data in a world class Hadoop cluster?"¯ Interested in generating analytical insights that help members make the best decisions for the individual care needs?The RoleReports to Head of Commercial Growth Marketing Analytics; the Director, Commercial Growth Marketing Analytics will expand our support for Commercial Marketing initiatives by transforming how we work with category, segment, industry, and member data to inform strategic planning, audience and campaign targeting, measurement, and growth opportunities. Bring your strategic perspective to help unlock opportunities by incorporating financial data (profitability, MROI) into opportunity assessments and help develop forward-looking roadmaps to drive Commercial Business Growth. Leverage behavioral data across variety of inputs (web, email, digital) to drive optimization opportunities. Opportunity to inform/influence B2C, B2B, and B2B2C marketing channels.Key senior stakeholders will include VP Marketing, VP of Member and Patient Experience, and other senior leaders of the marketing and sales organizations.Key internal partners will include various analytics cross functional teams, dedicated data engineering and strategy resources, and modeling COE with current portfolio of developed models.Responsibilities:1. Marketing Strategy and Analytics: develop evidence based B2B/B2C marketing strategies to drive customer acquisition, retention, and maximize ROI in partnership with marketing, sales, and other Enterprise leaders, including.a. Segmentation, LTV, Marketing Mix, and propensity modelsb. A/B testing and experimental design with Impact measurement / tracking c. Dashboards & self-service visualization tools to enable data-driven decision making d. Performance reporting to show impact of marketing investmentse. Drive breakthrough innovation in whitespace areas of marketing science2. Client Management: a. Collaborates with stakeholders to understand key business questions and marketing objectives; translates questions and objectives into well"defined analytics proposals.b. Presents analysis-based recommendations to business and marketing stakeholders 3. Team management and leadershipa. Leads a high performing team (~8 FTE) from strategy and insights to execution. b. Supports the Head of Commercial Marketing Analytics and Behavior Change on the implementation of Enterprise commercial vision, SMART goals, and strategic plans.c. Experience leading a data driven, multidisciplinary marketing operating model, including agile tools and techniques (sprints, Kanban, Scrum) d. Maximizes team growth and development via formal training, diverse assignments, proactive coaching, mentoring and other development techniques e. Curiosity: willing to roll up sleeves, probe into technical details and mentor othersRequired Qualifications 5+ years of experience leading diverse teams, including leadership of data scientists, data engineers, analytic consultants, or other analytics professionals 8+ years of experience working in a marketing analytics function with responsibilities over strategy development, analytical tool development, and managing teams. 8+ years of expertise with B2C, B2B, and/or Account Based Marketing 8+ years of hands-on experience in applying/building statistical or machine learning models, predictive modeling, forecasting, multivariate analysis, multi constraint optimization problems, marketing mix, segmentation, and attribution techniques.COVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications- Excellent interpersonal and communication skills (written and spoken)- Growth mind set- Identifies the opportunities and the solutions.- Lead with humility by example- Proven ability to present to senior leaders (CCO, CMO)- Forward-looking - ability to architect multi-year project plans and roadmaps.- Storyteller - ability to distill complex ideas into stakeholder approachable concepts and insights.- Excellent strategic thinking capabilities with ability to derive insight.- Experience working in Healthcare Insurance Industry major plus.EducationMaster's degree preferredBusiness OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
Created: 2024-09-07