Customer Insights Analyst

POSITION SUMMARY: The Customer Insights team will stay up to date on the customer's attitude, perception, and experience with all of our brands and represent the voice of the customer in marketing planning. Leveraging an internal team, research tools and third-party agency support, this team member is responsible for executing surveys and building and socializing reports and results with the Insights Manager and various stakeholders across the business to keep the customer top of mind in projects spanning from marketing to store operations and merchandising. The ideal candidates for this role enjoy working cross-functionally with partners, are self-starters who observe problems and proactively recommend solutions and understand how to apply the customer voice to business initiatives. ESSENTIAL FUNCTIONS: Execute annual research plans that align with departmental budget and major company initiatives. Write ongoing and ad-hoc customer surveys. Set up surveys within existing tools (i.e. Qualtrics, Medallia, etc.). Work with the analytics team to define customer lists and segments in survey design. Support research design and create best in class recommendations (selection criteria and advanced statistical concepts). Synthesize data to help departments prioritize initiatives based on customer feedback. Analyze survey results and translate findings into deck-based readouts. Tie the impact of the voice of the customer back to departmental objectives (e.g. campaign performance, departmental sales, store NPS). Respond to customer feedback as necessary through survey tools (i.e. Medallia). All other duties as assigned. EXPERIENCE/QUALIFICATIONS: Minimum Degree Required: Bachelors Degree Experience: 2 years of experience in customer insights or market research KNOWLEDGE, SKILLS AND ABILITY: Experience with various market research methodologies, both qualitative and quantitative Experience in survey writing and design (selection criteria and advanced statistical concepts) Experience with survey tools (i.e. Qualtrics, Medallia) Proactive in identifying potential survey execution issues and recommending a solution to the Insights Manger Willingness to ask for feedback and priorities from cross-functional business partners in order to develop the best survey questions and design Ability to balance strategic thinking and disciplined research practices with flexibility in a fast-paced retail environment (where priorities may shift). Ability to sort through large amounts of data, validate and improve data sources and develop a consistent, actionable business narrative. TRAVEL REQUIREMENTS: Available for occasional travel as needed (research-based) PHYSICAL REQUIREMENTS: Regularly performs computer work and sits. Occasionally walks and stands. Seldom/never lifts up to 50lbs. INDEPENDENT JUDGEMENT : Performs tasks and duties under direct supervision, using well-defined policies and procedures. Work is reviewed by supervisor. Limited opportunity exists for exercising independent judgment and decision making. Full Time Benefits Summary: Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions! Medical Dental Vision Health Savings Account Flexible Spending Account Voluntary benefits 401k Retirement Savings Paid holidays Paid vacation Paid sick time Bass Pro Cares Fund And more! Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law. Reasonable Accommodations Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at . Bass Pro Shops

Created: 2025-03-31