Paid Search Specialist

ABOUT US Apply fast, check the full description by scrolling below to find out the full requirements for this role. We are driven by service through PASSION, PEOPLE & PURPOSE. We have been making travel matter for over 100 years. The Travel Corporation is made up of a team of individuals with a shared goal of delivering exceptional travel experiences that make a positive difference. We're leading the way in responsible travel, unique rich local experiences, and are dedicated to making sure travel is easy and enjoyable. We're seeking new talent to elevate our team and can't wait to hear from you. HOW YOU'LL WORK We're energized by all the opportunities of the new world and are proud of our inspiring global workplaces. We look to inspire teamwork, collaboration, and passion for creativity. We offer a flexible work environment - in person in exciting offices and virtually with leading technology. Working together across markets, teams and disciplines ensures everyone has a voice and everyone is part of our industry-leading brands. Irrespective of where you are, we cultivate environments where everyone contributes and everyone flourishes. PERKS After your first year, you get an annual travel credit of $1,250 to travel on any one of our core travel brands. You also get 2 weeks a year where you can work from anywhere in the world, your choice. To grow - we offer a global training calendar, with a mix of virtual, in-person, and e-learning courses. Plus, we give $3,000 per year to support external learning and development courses that interest you and drive your passion. Giving back - we give you two paid work days each year to volunteer to make a difference in causes that are close to your heart too. We believe that travel is a privilege, but with that privilege comes the responsibility; to ensure we have a positive impact on the places we go, the people we meet, and the wildlife we enjoy. We ensure that travel is a force for good and that we MAKE TRAVEL MATTER. POSITION SUMMARY This hands-on role is responsible for managing and executing search engine marketing (SEM, PPC) campaigns for TTC brands across North America. You will collaborate with the Director of Paid Search and Programmatic, as well as the Regional Brand Heads of Marketing in North America, to develop and implement paid media campaigns for both the USA and Canada markets. THE CANDIDATE You have a strong understanding of various search engine marketing platforms (Google, Bing, etc.) and know how to effectively communicate campaign performance and outcomes. You are an excellent communicator with solid project management skills. RESPONSIBILITIES Campaign Management: Manage and optimize PPC campaigns on platforms like Google Ads, Microsoft Ads, and Search Ads 360. Performance Optimization: Monitor and optimize key metrics such as CTR, CPA, budget pacing, and impression share. Keyword Strategy: Develop, manage, and refine large keyword lists for campaigns. Ad Creation: Craft and test ad copy with strategic recommendations to enhance performance. Strategic Planning: Recommend paid search strategies for targeting, display networks, and keywords to achieve campaign goals. Campaign Launch: Oversee the creation and implementation of new paid search campaigns, ad groups, and accounts. Reporting: Generate weekly and monthly reports on campaign performance and budget tracking. Industry Trends: Stay informed about PPC industry trends and advancements to ensure cutting-edge strategies. Collaboration: Work closely with the Director of Paid Search, paid media specialists, and account teams to meet objectives. COMPETENCIES Analytical and detail oriented. Strong verbal and written communication. Ability to handle high workloads and shifting priorities. Team player with excellent interpersonal skills. Proactive and solution-focused mindset. Strong customer service attitude. Results-driven and adaptable. EXPERIENCE 2 - 3+ years in SEM and PPC, preferably with digital marketing agency experience. Proficient in MS Excel, PowerPoint, and Word. Experience with tools like Google Analytics and popular PPC platforms (Google Ads, Microsoft Ads, Search Ads 360). Strong analytical skills with high attention to detail. Effective communication and presentation skills. Ability to manage large PPC accounts in various industries, ideally in travel. ADDITIONAL KNOWLEDGE & CERTIFICATIONS Familiarity with SEM principles and management. AdWords, Analytics, or Bing certifications are a plus. Strong proficiency in Microsoft Office applications. The Travel Corporation is an equal opportunity employer and does not discriminate against race, color, creed, sex, gender, religion, marital status, age, national origin, sexual orientation, or any other consideration made unlawful by federal, state, or local laws or ordinances. The Travel Corporation is proud to be an equal opportunity employer. We not only encourage and support diversity in the workplace, we celebrate it! If you feel you have the skills and experience to thrive in a supportive and inclusive environment, we want to hear from you! #J-18808-Ljbffr

Created: 2025-01-24