(W2 only) Salesforce Marketing Lead

Job Title: Salesforce Marketing Lead Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements. Location: Fully Remote Contract Type: 12-Month Contract to Hire **GC and USC only to be considered. The client is unable to sponsor at this time, thank you.** Job Overview As a Salesforce Marketing Lead, you will play a vital role in supporting marketing efforts by managing and optimizing our Salesforce Marketing Cloud platform. You will be responsible for configuring and maintaining the platform to meet the organization's marketing needs, ensuring data integrity, and providing insights through analytics and reporting. Your role will involve collaborating with various teams to design and implement successful marketing campaigns, manage data, and provide training and support to users. Additionally, you will leverage your experience in setting up new companies to drive growth and expansion initiatives. Key Responsibilities Serve as the primary point of contact for Salesforce Marketing Cloud initiatives, coordinating across multiple teams within a matrixed organization. Foster collaboration among marketing, IT, and business units to align on campaign objectives, technical requirements, and implementation strategies. Leverage Marketing Cloud's OOTB capabilities to deliver scalable, efficient, and innovative solutions. Guide integrations between Salesforce Marketing Cloud and other enterprise systems, ensuring seamless data flow and system interoperability. Manage user accounts, permissions, and roles, ensuring data integrity and security. Design and implement successful marketing campaigns, including email marketing, social media advertising, and mobile messaging. Oversee data imports and exports, perform data cleansing and deduplication, and ensure data quality. Analyze campaign performance, track key metrics, and generate reports to provide insights into marketing efforts. Provide training and support to users, ensuring they can effectively utilize the platform. Collaborate with various teams to ensure seamless integration of data and alignment with business objectives. Lead initiatives to set up new companies, including market research, strategy development, and execution. Qualifications Strong Salesforce product knowledge and at least 5+ years of Salesforce Marketing Cloud Administration hands-on experience with Salesforce Sales Cloud and Salesforce Marketing Cloud. Certified Salesforce Marketing Cloud Administrator. Advanced flow experience. Bachelor's degree in Information Technology, Computer Science, Marketing, or a related field. Excellent relationship-building skills and a proactive attitude to platform enhancements. Experience in change management and governance. Ability to translate technical information into layman's terms and communicate effectively with stakeholders at all levels. Proven experience in setting up new companies and driving growth initiatives. Preferred Qualifications Certified Salesforce Marketing Cloud Consultant and Developer or similar Superbadges. Experience with Data Cloud, focusing on both data unification and segmentation, is preferred. Understanding of basic triggers/Apex code knowledge. Active in the Salesforce community. About the Role The Salesforce Marketing Lead will report directly to the Director of Information Technology, Salesforce. This is a varied business-facing role, with responsibilities including user and license management, Salesforce configuration changes, sandbox environment management, DevOps/release management, and proactive system maintenance. The ideal candidate will have a deep understanding of the Salesforce platform, enjoy working as part of a team, and have a strong focus on user satisfaction. #J-18808-Ljbffr

Created: 2025-01-15