Senior Marketing Manager

As a Senior Marketing Manager, you will lead the development and execution of comprehensive marketing plans, devising creative and compelling initiatives and campaigns with both member acquisition and retention in mind. Analyzing and reporting metrics to measure success while identifying areas for improvement while increasing ROI will be vital to this role. Must be onsite 5 days a week for training. Once onboarded, option to work a hybrid schedule with 1-2 days from home. ESSENTIAL DUTIES AND RESPONSIBILITIES: Conceptualize, implement, and manage comprehensive marketing and communications plans that will enhance our image and position within the marketplace and the general public. Optimize and analyze advertising campaigns on search engines, social media platforms, display advertising, retargeting networks, local publications, and more. Implement a 360-degree strategy that utilizes all mediums from mobile to digital, social, print, and more. Evaluate the outcomes of marketing projects from conception to completion. Effectively communicate and collaborate with multiple departments/Centers, each serving its unique demographic, ensuring programs and services meet the needs and interests of their respective participants and audience. Create and implement marketing calendars for each department you oversee. Identify and assess new opportunities for growth, research trends and innovative ways to convey and promote our programs & people. Interpret data to make informed decisions on future strategies, and provide monthly reporting for dashboard to show engagement across the agency. Manage SEO, digital and text campaigns including vendor relationships, optimizations and allocations. Analyze and optimize metrics for the website, SEO, text and digital campaigns further increasing engagement based on results. Collaborate with external agency to plan digital activities including paid social media, display ad campaigns, PPC, and more. Ensure optimization by closely monitoring cost-per-acquisition, click-through rates (CTR), and conversion rates. Identify new systems and technologies to gain efficiency and increase productivity. Stay up-to-date with the latest marketing trends and techniques, and implement/test them as appropriate. Provide quarterly campaign recaps that include: campaign details, metrics, takeaways, etc. Support and collaborate with Program Directors and Graphic Designers. Additional duties as assigned by supervisor. Minimum Qualifications: 1-2 years of Customer Service experience preferred. High school diploma/GED equivalent required. 3+ years' experience with proven ability to drive the sales process from plan to close. Nonprofit, community center, health and wellness club, or corporate sales experience preferred, but not required. Superior interpersonal skills. Ability to interact in a positive and professional way with members and colleagues, exceeding the member's expectations. Organized and detail-oriented with the ability to adjust to changing deadlines quickly. Proficient in Microsoft Office 2010, including Word, Excel and Outlook, as well as a working knowledge of multiple system databases and basic office equipment. Ability to multi-task and remain calm during stressful situations. Punctuality and reliability is a must. Ability to work a flexible schedule (some evenings, weekends and holidays). Driven and committed to success while maintaining integrity. Salary: $70,000 Agency Information: Sid Jacobson JCC and Bernice Jacobson Day School and Camp, our satellite campus in Brookville, are the best places to ENRICH yourself, EXPLORE Jewish culture and CONNECT with the community. We provide a comprehensive program based on Jewish values, traditions, heritage and culture, which enriches the lives of all individuals and families in our community. We are a proud beneficiary of UJA-Federation of New York. Bernice Jacobson Day School & Camp Find out if this opportunity is a good fit by reading all of the information that follows below. 340 Wheatley Road Old Westbury, NY 11545 516-626-1094 For more information, visit us at #J-18808-Ljbffr

Created: 2025-01-15