Director, Market Intelligence

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions. Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks. This role is responsible for the conception, analysis and conduct of Marketing Research programs to provide management with accurate, timely and relevant business strategy conclusions and recommendations to support Sales/Marketing and R&D decisions. This information will be used to manage the company's portfolio of products, evaluate licensing opportunities for related products, and manage competitive product strategies. Analyses may at times include both North America and International assessments. The Director's proactive assessment of marketing research needs is critical to the marketing success of key brands in the Grifols portfolio. The Director works with the Marketing Director(s) to set research priorities and for incorporating data and analytics into strategic and tactical planning with the goal of maximizing profits to the corporation. This position may have direct reports, which would require solid team leadership and coaching capabilities. Primary responsibilities for role: Independently manage and direct projects, including those of both North America and International scope. Plan, implement, analyze, interpret, and provide recommendations for areas of responsibility in order to provide management with accurate, timely, and relevant business strategy actions. Devise, implement, and interpret results of primary research studies to evaluate existing and new market areas and products in response to specific marketing/management problems or opportunities. Responsible for international primary research projects of specific strategic importance. Consult with directors, other senior managers, Marketing, as well as Patient & Consumer Marketing and Medical Affairs staff in the design and analysis of primary research projects. Responsibilities include: 1) selection of methodology, 2) selection of appropriate technique to determine sampling frame, 3) evaluation of results and 4) derivation of consequences for potential or planned marketing programs. Guide the analysis and interpretation of univariate and multivariate statistical techniques (e.g. factor analysis, perceptual mapping, logic analysis and conjoint analysis). Play a key role in worldwide strategic analysis of existing and pipeline products. Evaluate all aspects of new product opportunities or line extensions, including international sales potential, competitive threats, and corporate synergies. Work with Business Development, R&D, Marketing and other departments to provide a comprehensive analysis of the current market as well as long-range projection of trends. Make recommendations to Grifols management regarding market potential. Develop complex forecasting models for long-range planning purposes and evaluation of promotional options. These will be pivotal in constantly reassessing and reevaluating Grifols's strategy and portfolio and thus making recommendations on priorities for Marketing options or evaluation licensing opportunities. Design, implement, analyze, and interpret a program of ongoing marketing research using secondary data sources (i.e., IQVIA audits) to provide a continuous source of marketing intelligence. Identify sources of epidemiological data including North America and International markets. Familiarize self with expanded data searching capabilities for incorporation/access into market assessment resources. Continually identify, evaluate and when appropriate acquire the latest advanced marketing research techniques to address marketing research problems. Evaluate, recommend, and serve as Marketing expert for market analytical and statistical packages. KSA's: Requires a high degree of skill and experience in all aspects of secondary research using different audits as well as thorough knowledge of questionnaire design (to elicit qualitative and quantitative feedback without introducing bias), and data analysis including technical approaches such as conjoint, perceptual mapping, logit analysis and factor analysis. The incumbent must have the ability to interface with high levels of internal management, the advertising agencies, Marketing, Business Development and Marketing Research suppliers/consultants. In addition, the position requires coordination of projects with diverse groups and an ability to clearly and concisely communicate, both verbally and in writing. Incumbent must have a sound knowledge of company products, products in development, multiple markets, marketing activities and objectives. Incumbent must be able to work with a high degree of independence, plan, organize and implement multiple projects within time and budget constraints. Must be able to read and comprehend scientific and legal documents, publications and reports. Experience Required: • 8 years marketing research experience in US or international, at least 3 are in the pharmaceutical industry. Familiarity with plasma proteins and the immunoglobulin market a plus, but not a requirement. • Bachelor's Degree or higher. This role is a hybrid role that has 3 days required at the office in Research Triangle Park, North Carolina per week. #J-18808-Ljbffr

Created: 2025-01-14