Senior Marketing Manager

ABOUT CAPTIFY Captify is the leading Search Intelligence Platform for the open web and the largest independent holder of first-party search data outside of the walled gardens, connecting the real-time searches from over 2 billion devices globally. Its Search Intelligence technology powers omnichannel programmatic advertising and real-time insights for the world's biggest brands, such as Disney, Unilever, eBay, Mercedes-Benz, Microsoft, Nestlé, GSK, Uber, Mars, P&G, Sony and Toyota"”without reliance on third-party cookies. Captify brings brands more customers, publishers greater yield and consumers the most relevant digital experiences. You can get further details about the nature of this opening, and what is expected from applicants, by reading the below. OUR CULTURE AND VALUES Here at Captify we are proud of our culture - It's contagious. Pass it on. Step inside any of our global offices and one thing that is blissfully obvious is that while we're putting blood, sweat and tears into disrupting the Search game, we're having a seriously good time doing it. We've travelled the world together, enjoyed Captify Festivals, parties and our famous events across every market. We always take time to stop to celebrate milestones and wins. We live by our core values Building this together Give a shit Fail fast to succeed faster Unlimited potential Find out more about our culture here: ABOUT YOU Advertising, events, and lead gen are in your blood. You are passionate about connecting with prospects, partners, and sales teams, and are motivated by crushing goals. You are creative, detail-oriented, and very organized. Highly adaptable with a wealth of ideas, and KPIs are at the heart of your tactical approach. Ideally, you like to laugh and bring an uplifting energy to the team. KEY RESPONSIBILITIES What you'll be doing: Strategy Meet with sellers quarterly to keep on top of industry trends, needs, and feedback Conduct bi-weekly calls with sales leadership to go through important projects and updates Build a demand gen strategy and tactical plan that aligns to key objectives for North America Events Scout and manage conference opportunities and in-agency activations Work with subject matter experts to craft presentations Work with vendors to coordinate event giveaways, activities, and experiences Conduct post-event debrief meetings with the sales team to evaluate the impact and success Collect and report on key KPIs Paid Scout, evaluate and manage vendor relationships Develop an advertising strategy for key projects and content Help develop an evergreen campaign approach and creative concepts Build a comprehensive ABM plan based on target account goals Partner Marketing Work with the partner team to identify needs and opportunities Liaise with key partners to collaborate on events and webinars Organic Channels Work with the marketing coordinator/freelancer to send a monthly newsletter and occasional dedicated emails Build and launch engagement journeys for leads generated Oversee posting on social channels Associations Manage industry memberships with the ANA, Ad Club of NY, and PTTOW! REQUIREMENTS What you need to be successful: Minimum 3 years of experience in an event, digital marketing, integrated marketing, or demand gen role An understanding of the sales funnel process and how it relates to marketing Solid understanding of the media industry landscape (DSPs, SSPs, ad servers, etc.) Excellent communication skills, both written and spoken Strong organizational skills"”the ability to project manage effectively, prioritize, and deliver tasks on time Desire to do marketing differently, building and maintaining a brand that stands out Demonstrable planning and reporting skills Experience with tools like Salesforce, Hubspot, Google Analytics, and Airtable Experience with ad management tools (LinkedIn, Adwords, etc.) Experience with account-based marketing a plus Proficient in the use of Microsoft Office / Google Suite Enjoy working in an exciting, busy and dynamic environment COMPENSATION The annual compensation range for the Marketing Managerrole in NYC is $93 -$113,000 + bonus Actual compensation is based on multiple factors that are unique to each candidate, including but not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other places may differ based on the cost of labour in that location. YOU WILL ENJOY Enjoy our flexible core working hours and a flexible hybrid working model Generous time off to recharge - 22 days of PTO, US National holidays, Winter holiday shut down , and your birthday off Medical, dental and vision plans, 100% covered by employer for the employee only cost Work from any Captify office in the world - giving every employee the opportunity to experience life at Captify in another city Giving something back to the community - Give A Day Away for volunteering We care about Wellbeing - from a Peloton discount, mental health resources, CitiBike membership and so much more Access to Captify Academy - our bespoke learning and development platform Capti-parents enhanced leave policies Commuter benefits 401k plan Happy hours, social events, lunches and company outings In office snacks, soft drinks, coffees and teas EQUAL OPPORTUNITIES You are welcome at Captify for who you are, no matter where you come from, what you look like, or what your search history says about you. At Captify, equality is at the core of our culture and we are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. We don't want you to fit in with our culture, we want you to add to our culture. #J-18808-Ljbffr

Created: 2025-01-13