Marketing Pursuits Manager

Marketing Pursuits Manager page is loaded Marketing Pursuits Manager Apply remote type Hybrid locations San Francisco CA, Fairfield CA, Concord CA, Santa Clara CA, Sacramento CA Time type Full time posted on Posted 8 Days Ago job requisition id J14534 Compensation Range $95,000.00 - $130,000.00 Annual Salary Job Description Summary: As a Marketing Pursuits Manager your primary responsibility is to manage, direct, and oversee the end-to-end proposal process, from initial RFPs to final submissions, collaborating with cross-functional teams to create compelling proposals. This includes formulating the plan alongside the Pursuit Champion, managing all elements of proposal creation, ensuring strict adherence to client requirements, company objectives, and brand standards, as well as the pursuit schedule. Your strategic approach will involve collaborating closely with technical teams, project managers, and senior leadership to craft compelling narratives and innovative solutions tailored specifically to each client's unique needs and preferences, as well as taking the lead on the development of impactful content such as cover letters and executive summaries, specialized service narratives, resumes/bios highlighting team strengths, and case studies, among others - ultimately ensuring that the proposal is presented in a common voice/tone, is clear, concise, compliant, and compelling, and in adherence to the company's writing style and brand style guidelines. Additionally, as a client interview specialist, you will take the lead in organizing and conducting client interviews, leveraging your exceptional communication skills to effectively communicate our value proposition and demonstrate our team's expertise and capabilities, working with, preparing, and coaching the team to success. Job Description: POSITION RESPONSIBILITIES AND DUTIES: The Marketing Pursuits Manager's day-to-day responsibilities include, but are not limited to: Strategy + Capture Planning Begin playing an Active role in shaping proposal and pursuit strategy development. Possess an understanding of the competitive landscape within your region, i.e., local market dynamics, client preferences, evaluation and decision-making processes, competitor trends and activities, etc. to inform pursuit strategies. Identify opportunities for pre-positioning or suggest areas where Strategic Communications can support the company's perception in the marketplace for strategic pursuits. Participate in go/no-go decision-making process; possess a complete understanding of how you can contribute and influence strategic and well-informed decision-making. Participate in capture planning; the development of comprehensive plans that address client requirements and differentiate the firm from competitors. Proposal Management + Development: Lead creation, coordination, and delivery of proposal submissions for potential projects of increasing priority and complexity while developing a greater understanding of Regional/Divisional sales goals and strategies: Develop winning strategies for each proposal, including identification of pre-positioning opportunities, capture planning, key selling points and differentiation factors. Lead the proposal development process, including establishing timelines, setting, and enforcing deadlines for contributors, and ensuring that all components are completed on time. Lead (alongside the Pursuit Champion) all pursuit meetings, i.e., strategy, (pre) kick-off, color review(s), client debrief, internal postmortem, etc. Facilitate and coordinate input from various stakeholders, including technical staff, subject matter experts, and project managers, to gather relevant information for the proposal and ensure compliance with client requirements. Manage the gathering of cross-functional requirements, i.e., risk, legal, compliance, etc. by utilizing centralized asset database prior to engaging interdepartmental partners; engage partners, as required, for unique requirements. Conduct research to understand the client's needs, preferences, and project requirements, as well as additional research that could contribute to the success of the pursuit. Author and edit proposal content and ensure it is clear, compelling, and tailored to the specific project and client. Write strategically; able to weave vision and value proposition throughout a document in a common voice. Utilize branded templates to create visually appealing proposal documents and proposal graphics - working collaboratively with graphic designers, as required. Review all proposal drafts to ensure accuracy, consistency, and compliance with client requirements and company standards, as well for accuracy, clarity, and coherence as well as for grammar, punctuation, and overall language mechanics to ensure precision and professionalism. Manage the production of final proposal documents, including printing, binding, and packaging for delivery. Facilitate and lead post-mortem reviews to assess the effectiveness of the proposal development process, identify lessons learned, and identify areas for improvement in future proposals. Client Interview/Presentation Lead in the creation and coordination of interviews/presentations for potential projects of increasing priority and complexity while playing a more prominent and visible role in the preparation of client interviews in terms or coaching, strategy, and content development: Manage the pursuit team to develop presentation content that effectively communicates the company's qualifications, approach, and value proposition as developed within submitted proposals. Ensure that all members of the presentation team are aligned on key messages, roles, and responsibilities. Craft key messages and talking points that resonate with the client's objectives and address their concerns. Utilize branded templates to create visually engaging presentation materials, including slides, charts, and visuals that support the key messages and enhance understanding. Organize and lead rehearsal sessions for the presentation team; developing ability to provide coaching on delivery, timing, and handling potential questions or objections. Manage logistical aspects of the presentation, including scheduling, venue arrangements, technology setup, and any other necessary preparations, as required. Lead the pursuit and presentation teams in the anticipation of potential questions from the client and prepare concise, well-informed, and strategic responses. Incorporate feedback from internal rehearsals to improve the presentation content, design, and delivery. Prepare supporting documentation, such as handouts or leave-behind materials, to reinforce key messages and provide additional information to the client. Work with the pursuit team to ensure follow-up with the client after the presentation to address any remaining questions or concerns or prepare and submit any additional information required. Conduct post-mortem reviews to assess the effectiveness of the presentation strategy, identify lessons learned, and identify areas for improvement in future client presentations. Marketing Collateral Creation: Lead the development of more strategic marketing collateral, including brochures, pitch presentations, and case studies. Lead the design and production of marketing materials or coordinate with external vendors or assigned internal resources. Ensure branding consistency across all marketing materials and communications. Project Management: Consistently display enhanced project management capabilities, and ensure they are observed in the delivery of your responsibilities: Establish schedules and track the progress of projects and initiatives, ensuring timely completion. Develop proposal/presentation plans and timelines, in collaboration with pursuit team members and other stakeholders. Assign tasks, set priorities, and manage/monitor deadlines to ensure smooth project execution. Communicate project status updates, risks, and issues to stakeholders and management. Conduct post-project reviews to evaluate performance, identify lessons learned, and implement improvements for future projects. Quality Control and Review Ensure that all marketing materials produced meet the company's quality standards. Review content for accuracy, completeness, and relevance, i.e., all pursuit content, project descriptions, and other content to ensure it meets the needs of the target audience and accurately represents the company's capabilities. Collect feedback from internal stakeholders and partners, analyze performance metrics, and identify areas for improvement in marketing materials and processes for continuous improvement. Data Maintenance + Reporting Actively collect, update, and maintain relevant data during pursuit activities; adhere to proposal close-out process to ensure all data is routinely and accurately entered/uploaded to centralized locations/databases, the company's client relationship management (CRM) and digital asset management (DAM) platforms, or other designated locations. Contribute to the continuous maintenance and accuracy of opportunity data in the company's CRM. Conduct regular audits to verify the accuracy, completeness, and consistency of data, and making necessary corrections or updates as needed, in partnership with Strategic Content team members. Display proficiency with Unanet CRM to generate reports, i.e., people, projects/experience, geography, market sectors, etc.; utilize data to develop insights that can inform proposal strategies or support go/no-go decisions. Relationship Building: Foster a collaborative and supportive work environment within the marketing team and across the organization; develop an internal network. Cultivate and maintain positive relationships with team members, interdepartmental partners, and internal clients/stakeholders. Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today. MINIMUM SKILLS OR EXPERIENCE REQUIREMENTS: Bachelor's degree in marketing, communications, English, business/professional writing, journalism, or a related field is required. Master's degree or additional certifications in marketing or a related field is a plus. 5 to 10 years of relevant experience is required. Display strong project management capabilities. Ability to manage multiple projects simultaneously, prioritize tasks, meet deadlines, and work effectively under pressure in a fast-paced environment. Meticulous attention to detail to ensure accuracy and consistency in marketing materials, proposals, and client communications. Excellent writing and editing skills to create compelling content for proposals, adhering to brand voice and style guidelines. Displays excellence in persuasive writing, grammar, punctuation, sentence structure, and editing; writing is consistently free of punctuation or grammatical errors. An understanding of branding principles. Familiarity with brand and style guidelines and the ability to maintain brand consistency across various deliverables. Proficiency in Adobe Creative Suite (primarily InDesign) and Microsoft Office Suite (primarily PowerPoint) to create visually appealing marketing materials, presentations, and proposals utilizing branded templates. Strong interpersonal and communication skills, both written and verbal, to effectively collaborate with internal teams, clients, vendors, and other stakeholders. Previous experience in, or familiarity with, the AEC industry, including an understanding of architectural design, engineering principles, construction processes, and industry trends, is highly beneficial and strongly preferred. SUMMARY OF BENEFITS: This role is eligible for the following benefits: medical, dental, vision, 401(k) with company matching, Employee Stock Ownership Program (ESOP), individual stock ownership, paid vacation, paid sick leave, paid holidays, bereavement leave, employee assistance program, pre-tax flexible spending accounts, basic term life insurance and AD&D, business travel accident insurance, short and long term disability, financial wellness coaching, educational assistance, membership, ClassPass fitness membership, and DashPass delivery membership. Voluntary benefits include additional term life insurance, long term care insurance, critical illness and accidental injury insurance, pet insurance, legal plan, identity theft protection, and other voluntary benefit options. About Us Swinerton provides commercial construction services throughout the United States, delivering innovative solutions and outstanding service to our customers for time-tested buildings and facilities. Over our 136-year history, Swinerton has earned a strong reputation as the Premier Builder in the West. As a 100% employee-owned quality contractor, we hire the best people, give them exceptional training, and provide robust opportunities for professional growth. Swinerton has built a strong reputation as an employee-owned quality contractor. We hire the best people, give them exceptional training and provide them with the opportunities and the responsibilities that allow them to learn and develop professionally. Swinerton values and recognizes our employees as the essential ingredient to our lasting success. As a 100% employee-owned company, we invest greatly in the personal and professional well-being of our people. Together, we have created an excellent place to work; when people join Swinerton, they tend to stay. We strive for a positive work environment that encourages outstanding performance while making room for fun. We also believe that happy, healthy employees lead to a highly productive company, and we are proud to offer a robust benefits package to support individual and collective success. Swinerton is an Equal Employment Opportunity, Minority, Women, Disability, and Veteran Employer. Our Company is an equal opportunity and affirmative action employer. We have a commitment to provide equal hiring, training, compensation, promotion, transfer, layoff and recall benefits to all individuals without regard to gender, race, color, religion, age, mental or physical disability, medical condition, genetic information, sex, sexual orientation, gender identity and expression, national origin, marital or domestic partner status, veteran status, or any other characteristic protected under federal or state laws or local ordinance or regulation. We are committed to the safety and security of everyone interested in our company-including those who visit us online. Please note that Swinerton will only invite you to submit work history and personal information related to employment through our career portal WorkDay (which requires the set-up of a login) and communication will only come from individuals with an email address ending in @. #J-18808-Ljbffr

Created: 2025-01-12