Lead, SMC Marketing

Snap Inc. Lead, SMC Marketing - New York, New York Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's core products include Snapchat, a visual messaging app; Lens Studio, an augmented reality platform; and Spectacles, AR glasses. Remember to check your CV before applying Also, ensure you read through all the requirements related to this role. We are looking for a Lead, SMC Marketing to join Snap Inc's global Small and Medium Customers (SMC) organization. This role will build compelling marketing content to drive revenue growth, including sales enablement materials, on-platform notifications, email, and Snap's web properties. The role will build global creative strategy and closely align with cross-functional teams while collaborating with an internal team of designers, web developers, and copywriters to create impactful, measurable campaigns. The ideal candidate is a data-driven marketer who brings directly relevant experience in strategizing on and creating sales enablement material. What you'll do: Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends, and customer insights. Own and develop a customer-centric content strategy that directly supports SMC's global revenue programs. Ideate on content initiatives to improve overall engagement and conversion rates for marketing creative. Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and optimize marketing content for specific audience segments and customer journeys. Stay ahead of industry trends to innovate on content and provide customers with relevant education on advertising. Lead content creation with design, web development, and copywriting teams to create educational content for the small and medium business audience. Provide ideas to continuously uplevel internal- and external-facing sales enablement content. Knowledge, Skills & Abilities: Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results. Understanding of what type of education resonates for different audiences. Experience leading internal creative design and web development teams. High comfort with data-driven decision-making and ability to translate data into actionable content recommendations. Ability to consistently uplevel content while keeping in mind business goals. Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity. Experience or familiarity in working with the media or digital advertising industry. Experience with tools like Google Analytics and Figma is a plus. Minimum Qualifications: BS/BA degree or equivalent years of experience. 8+ years experience in building and creating marketing content. Preferred Qualifications: Direct experience with hands-on sales enablement content creation. Passion for change, Snapchat, and creativity! At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth, and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. Our Benefits: Snap Inc. offers a range of benefits, including paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success! Compensation: The base salary range for this position is dependent on the work location and may vary based on job-related skills, experience, qualifications, and market conditions. The starting pay may be negotiable within the salary range for the position. #J-18808-Ljbffr

Created: 2025-01-11