Director, Media Effectiveness

Job Description: Is this the role you are looking for If so read on for more details, and make sure to apply today. This role is remote-friendly. The Media Effectiveness Director will work with the SVP Media Effectiveness, the other functional leads (Planning, Investment, Operations) and directly with clients. Success in this role will be defined by the ability to ensure high-quality delivery of the team's scoped deliverables, and to produce POVs, evaluations, and recommendations. The candidate must be ready to seek opportunities to create value in any area of media planning, buying, reporting, measurement, or operations. The Director will solve operational or performance challenges for the client. This includes briefing, back-briefing, and interpreting situations to distill them into reasonable challenge sets for the teams to solve. We are looking for someone who has confidence in connecting different ideas and can bring solutions to data- and media-shaped questions. Experience influencing across teams and upwards (internal and external) is essential. While experience handling media delivery data for digital, TV, and Radio is preferred, it is not critical. Staying up to date with industry trends and understanding their application for media decision-making is crucial. Experience producing outputs - recommendations, POVs, evaluations - is a critical skill. High attention to detail, time management skills, operational discipline, and proactive work habits. Curiosity with quantitative and analytical abilities. Ability to think broadly and get to the core intent of a problem, designing the best path forward. Collaboration skills to navigate across complex teams. Excellent and compelling presentation and communication skills. Ability to coach junior team members and manage their development. You will report to the SVP, Media Solutions. Responsibilities: Manage junior team members to ensure reporting deliverables (routine and custom) are on brief, on time, and accurate/complete. Guide processes to support efficiency and consistency. Steer the strategic media delivery review process to demonstrate the team's evaluation of delivery. Help set the vision for measurement, reporting, and analytics across all lines of business. Support the POV, recommendations, and deployment of Data Systems Tools (DST) used in the business. Act as the Carat contact for tools, technology, and platforms used for the client. Develop guidance and recommendations to maximize value from DSTs. Guide the Data Operations team to maintain readiness, set up new data requirements, and brief in builds. Support the SVP with marketplace intel, measurement & currency solutions, and in senior client engagement. To succeed: Produce outputs faster and more custom than P&G (including reports, direct guidance, operational capabilities). Use a cross-brand (and marketplace) lens for evaluating media delivery, introducing perspectives that clients may not have considered. Foster and instill a "˜data-mindset'. Ensure the team's scoped deliverables are completed on time, without mistakes. Experience: 7+ years of experience in media tracking, measurement, and/or planning/buying, including client management. Experience with digital Ad Tech platforms, including Adservers, Viewability providers, Audience measurement providers (Nielsen DAR, Comscore vCE, etc.), and DSPs. Experience with TV and Radio media tracking is a plus. Familiarity with media measurement solutions (Sales Lift Studies, MMMs, MTAs, offline sales solutions). Experience with MS SQL, Power Pivot, R or Python, and data visualization tools such as PowerBI or Tableau. Excellent influential communication (both written and verbal) and delegation skills. Demonstrated thought leadership within the media landscape. The anticipated salary range for this position is $94,000-$152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits is also available. For more information regarding dentsu benefits, please visit #LI-AB2 #LI-Remote Location: New York Brand: Carat Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 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Created: 2025-01-08