Associate Director, Marketing Strategist

Associate Director, Marketing Strategist Job ID REQ-10032276 If your skills, experience, and qualifications match those in this job overview, do not delay your application. USA Summary The Associate Director, Dermatology Marketing Strategist will focus on HCP marketing strategies supporting a Marketing Director and delivering key strategic analyses. This individual will work closely with the Director of Marketing Strategy and cross functional partners to ensure that the Marketing Strategy is effectively integrated into HCP/Patient-centric campaigns and experiences. Additionally, the role involves identifying, testing, validating, and executing creative concepts, creating lead assets for HCP efforts, and embedding best practices across marketers to improve impact and create communities of practice. About the Role Key Responsibilities: Work effectively with the ED Marketing Strategy SPOC, Marketing Director(s), and the HCP/DTC Marketer(s) to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for growth brands and/or supporting HCP Marketer Director on this dual indication efforts. Establish brand-specific HCP domain expertise, and create engaging brand centered content and concepts for adaptation into personalized and tailored experiences. Share and embed knowledge on best practices to engage Patients and change behavior across the full brand lifecycle. Foster a high performing team that proactively and effectively interfaces across key functions to achieve product strategies and objectives. Support and deliver the HCP and CE team integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and manage the allocated budget for HCP team, collaborating effectively across strategic partners including NPS, Access, Communications, and Customer Engagement. Drive excellence in developing the lead asset for HCP facing field team through domain expertise to enable adaptation across the end-to-end experience, partnering closely with the Customer Experience Planning and Optimization team. Provide business requirements and input into selecting the agency (AoR) for brand marketing (HCP) and partner with Operations to maximize agency relationship(s). Collaborate with Product teams and CE team on integrated plan and lead asset(s), as appropriate. This role is based in East Hanover, NJ and will not have the ability to be located remotely. Novartis is unable to offer relocation support for this role; please only apply if this location is accessible for you. This position will require 25% travel as defined by the business (domestic and/or international). Minimum Requirements Education: Bachelor's degree in a related field is required. Minimum of 5 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare. Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale in the US Market. Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred. Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global. Relevant experience in digital, non-personal promotion, media, and social. Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders. Detail-oriented with the ability to manage multiple tasks, priorities and deadlines. Dermatology or Immunology therapeutic area experience. Experience in digital strategies and capabilities development. Commitment to Diversity & Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve. #J-18808-Ljbffr

Created: 2025-01-03