Senior Lifecycle Marketing Manager

LegalZoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we've helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents. Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today. As the industry leader in business formations, innovation remains at the center of all we do. LegalZoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we're working to make a positive impact on the world. This position is 100% remote and is not required to come into the office. Overview We are seeking an experienced, technical, and innovative Senior Lifecycle Marketing Manager to join a team of dynamic and talented Lifecycle Marketeers. The ideal candidate will be a data-driven and technical marketeer who applies leading and emerging practices to create lifecycle marketing campaigns that directly influence key business drivers across a mix of acquisition, expansion, retention, and operational campaigns. This role reports into the Group Manager, Lifecycle Marketing and is a part of the Lifecycle Marketing organisation. As a Senior Lifecycle Marketing Manager on the campaign strategy team, you will be directly responsible for defining the audiences and messaging across our email and SMS surface channels for your assigned SMB, IP, and Consumer marketing programs. You will actively design the end-to-end journey from campaign ideation through to customer acquisition, expansion, and retention and all operational touchpoints to support the customer through their journey. Responsibilities Strategy Development: Lead in the creation, implementation, and optimization of comprehensive lifecycle marketing strategies that encompass customer acquisition, expansion, and retention. Campaign Execution: Lead the development and execution of personalised and targeted marketing campaigns across various stages of the customer lifecycle. Customer Segmentation and Insights: Leverage customer data and insights to create actionable segments, personas, and behavioural profiles. Automation and Technology: Audit the build of lifecycle marketing campaigns and proactively create and maintain naming conventions. Analytics and Reporting: Establish key performance indicators (KPIs) for lifecycle marketing campaigns and regularly analyse campaign results. Collaboration: Work closely with cross-functional teams to align strategies, share insights, and ensure consistent messaging. Qualifications Bachelor's degree in Marketing, Business, or related field or relevant experience. Minimum of 5 years of experience in marketing, with at least 2 years of direct experience in lifecycle marketing. Ability to prioritise and negotiate work effort to launch with other managers on the team and stakeholders. Proficiency in marketing automation platforms, CRM systems, and analytics tools. Strong analytical skills with the ability to interpret data and generate insights. Excellent communication and interpersonal skills. Strategic thinker with a track record of developing and executing successful lifecycle marketing strategies. Creative problem solver who can identify opportunities and drive innovation. Strong project management skills with the ability to manage multiple campaigns simultaneously. Knowledge of industry best practices, trends, and emerging technologies in lifecycle marketing. Technical abilities in marketing platform automation technologies. LegalZoom is a remote-first company and the national range for this role is $104,600 to $135,650. Actual compensation offered will depend on several factors including geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. #J-18808-Ljbffr

Created: 2025-01-11