Head of Marketing Campaigns

The Economist Newspaper, NA, Incorporated Head of Marketing Campaigns Location: New York, NY Openings available at The Economist Newspaper, NA, Incorporated, 900 3rd Ave, 16th Floor, New York, NY 10017 for the position of Head of Marketing Campaigns with the following qualifications: The position requires a bachelor's degree or higher (or foreign equivalent) in Marketing, Advertising, Communications Management or other related field, and 5 years of experience in B2C (consumer) marketing. All 5 years of stated experience must include: Hands-on experience with full funnel marketing tactics and channels; Campaign planning and management; Working cross-functionally, collaborating, influencing, and consulting with colleagues especially in product, data, and creative environments; Experience managing marketing budgets; Owning and managing multiple projects and campaigns from beginning to end. 2 years of stated experience must be in a mid-level management position. Job duties for this position include: Develop and execute results-driven marketing campaigns for The Economist using both traditional and forward-thinking tactics. Develop Go-To-Market plans for new products and plan the delivery of all marketing assets in partnership with cross-functional team members. Work with EVP Marketing and Creative Director to develop campaign positioning, messaging, and audience targets. Develop and manage a campaign calendar with an eye on reaching our core audience and extending our reach to new audiences. Manage a team of campaign and project managers. Measure and report performance of key marketing campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy for future campaigns based on results. Execute all campaigns on scope, budget, and schedule. Compensation includes a base salary of $145,246 per year to $155,000 per year. The salary rate may vary within the anticipated range based on factors such as selected candidate's experience. Please email resume to Attn: Cecelia Block. Reference job code 7252814. Minimum Salary: $145,246 All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description. Maximum Salary: $155,000 Salary Unit: Yearly #J-18808-Ljbffr

Created: 2025-01-03