Executive Vice President, Brand Experience
Publicisgroupe - Birmingham, MI
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Company description Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below. At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people's lives. We move faster, create movements, and deploy real-time data that connects world-class creative to content and media in service of growth and ROI. As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we're recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. Our peerless history of continuous learning and innovation means we never stand pat. Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world's best-known and most successful brands. Overview As the EVP, Brand Experience you'll play a pivotal role in leading all aspects of media planning and providing strategic oversight and leadership for a specific account. You'll be responsible for nurturing strong client relationships, driving organic growth, and ensuring the quality of work produced by cross-functional teams. This position requires a deep understanding of the total marketing process, exceptional leadership skills, and the ability to foster a culture of innovation and excellence within the team. You'll manage, lead, and develop the internal brand experience (media planning) team and take an active hands-on role in the deployment of strategic plans. The EVP is also fiscally accountable for ensuring proper budget management and identifying organic growth for the agency. The EVP, Brand Experience is a strong relationship builder and problem solver who provides strategic oversight to holistic media plans, innovative ideas, and marketplace solutions. This role offers a unique opportunity to lead with credibility and confidence, drive innovation, and shape the future of media thought leadership in a dynamic and fast-paced environment. Responsibilities Key Responsibilities: Strategic Leadership: Drive the planning process and own the overall media strategy and integration across for assigned account. Provide comprehensive media thought leadership, challenging the team to deliver innovative solutions tailored to the client's needs. Establish strong working relationships with senior client contacts and balance their expectations with agency goals. Partner with internal teams to develop insights into brand extensions through evaluations and recommendations of cross-platform concepts; high degree of partnership across various areas/teams requires open and flexible collaboration style. Team Management and Development: Lead and mentor cross-functional teams, fostering a culture of trust, inclusion, and respect. Manage and work alongside VP/Director on media planning to co-manage and mentor a team with varying levels of experience. Provide clear communication on business initiatives, ensure proper training on tools and processes, and participate in talent recruitment and development efforts. Co-manage and mentor teams with varying levels of experience, ensuring high-quality results and professional growth. Organic Growth and Client Service: Assist in setting organic growth goals and drive adherence to growth roadmaps and business plans. Actively engage in new business opportunities, volunteering for pitch teams and identifying upsell and cross-sell opportunities. Model outstanding client service, convey passion for clients' businesses, and serve as a point of escalation for client concerns. Qualifications 15+ years of digital media experience with progressive levels of responsibility and business acumen in marketing and communications, team management and P&L management. Previous experience leading a large account and team. Excellent client management experience working with senior level leaders internally and externally. Online and Offline media experience, including TV, Display, Search, Social, and Mobile. Excellent written, verbal and presentation skills - effectively presents formal POVs internally and externally. Demonstrated critical thinking skill and strong problem-solving skills - navigates effectively through difficult issues, builds required consensus to drive business needs and results. Superior client service experience with proven ability to provide strategic media plans, innovate, and drive modern marketing solutions. Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.). Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly. Ability to translate data into viable business solutions to enhance strategies and meet deliverables. Excellent leadership skills with ability to lead team to deliver high-quality results. Additional information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Publicis Collective an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process, please contact . Compensation Range: $250,000 - $300,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/31/2025. All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr
Created: 2025-01-01