Sr. Copywriter

Title: Sr. CopywriterYou can get further details about the nature of this opening, and what is expected from applicants, by reading the below.Location: Hybrid in Downtown HoustonDuration: Contract/Contract-to-HireWork Requirements: US Citizen, GC Holders or Authorized to Work in the US Job Description:Craft engaging content, including headlines, persuasive body copy and calls-to-action for a variety of marketing communications media (e.g., web, digital display, social, print, radio, video/TV and direct mail) targeted and personalized toward prospective and current retail customer segments with different needs. Must have an ability to write in several styles and juggle multiple projects at once. Must display strategic, tactical and campaign-oriented thinking, as well as the ability to grasp complex subject matter and translate it into compelling copy for the average consumer in everyday language. Showcase comfort with authoring content that incorporates SEO, data-driven and persona-based insights. Adhere to brand standards and take initiative / ownership of projects. Essential Duties/Responsibilities: Write high-converting retail marketing communication aligned with our brand voice(s) across various media. Create personalized content for prospective and current customers, as needed, in various stages of the sales funnel. Collaborate with creative team to produce customer-facing material that is on-brand and adheres to strategy. Grasp technical concepts and product details while making them easy to understand for the audience. Translate creative briefs into understandable and compelling assets. Participate in strategy discussions and provide creative solutions. Effectively present work to and incorporate feedback from senior-level reviewers, including legal and regulatory input. Update all relevant webpage content through Adobe Experience Manager. Training will be provided in this system, as needed. Research clients, competitors, industry trends and internal products/services relevant to the communications project. Collaborate with designers to develop creative concepts. Proofread materials for colleagues and provide quality control. Ensure consistency and maintain brand integrity and compliance among all creative copy. Minimum Requirements: 5+ years professional marketing communications / advertising copywriting experience in an agency, in-house creative group or similar setting Bachelor's degree in Marketing, English, Journalism, Communications, Advertising or related field Portfolio of marketing and advertising copywriting work Preferred Qualifications: Portfolio of marketing and advertising copywriting work, ideally including digital, web, print, social media and short- and long-form copy Proven ability to develop and execute marketing and advertising concepts and campaign themes across variety of media Proficiency in Microsoft Office and Microsoft Excel Familiarity with web content management systems, such as Adobe Experience Manager and experience with browser-based project management systems a plus Additional Knowledge, Skills and Abilities: Promotes collaboration Excellent written and oral communication skills Can present and sell an idea effectively to gain buy-in Displays confident editorial skills with an eye for typos, misspelled words, confusing syntax and grammatical errors Practices strong organizational and time management skills with a strong attention to detail Openly communicates with teammates regarding project expectations, needs, issues and timelines Provides creative solutions based on sound strategy and thoughtful tactics Exhibits exemplary business acumen and problem-solving skills Adapts quickly to a changing work environment, including working remotely Feels comfortable completing both team-oriented and autonomous tasks Multitasks and delivers in a time-sensitive environment Displays self-motivation and sets high personal goals Shows proven ability to meet deadlines Possesses excellent communication skills Has a curious attitude and an appetite to learn Can manage a project timeline Can write quickly when needed or push an idea further when needed; has the instincts to know the difference Our benefits package includes: Comprehensive medical benefits Competitive pay, 401(k) Retirement plan ...and much more! About INSPYR Solutions:Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at . INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Created: 2025-03-01